The Results Are In

The 2014 Consumer Sponsorship Rankings (CSR) study is complete and Repucom has provided the final numbers. This is the only impartial research study that delves deeply into what Canadians are thinking about sponsorship marketing: the companies that provide the...

TELUS Inks 10-Year Deal with OSEG

This week, the Ottawa Sports and Entertainment Group announced it is partnering with TELUS to provide free Wi-Fi at TD Place and unique content for OSEG’s sports franchises, promising Canada’s most advanced fan experience. Under the 10-year-deal, TELUS...

Reaching Prospects

Every day, rights holders seek to get inside the doors of prospects. They want to meet them.  They want to build relationships. They want to pitch them. Every day at the Partnership Group – Sponsorship Specialists™, we work with clients to provide them the...

Consumer Sponsorship Rankings 2013

Last week at the SMCC Western Sponsorship Congress™, more top line content was released from the CSR 2013 (Consumer Sponsorship Rankings). This research by the Partnership Group – Sponsorship Specialists and REPUCOM provides exclusive proprietary knowledge and...

Leadership and Innovation

Last week a new standard in promotional opportunities was set with a $700,000 promotional prize program for a conference. At the closing of the 2012 Sponsorship Marketing Council of Canada’s (SMCC) Western Sponsorship Congress™, Brent Barootes, president and CEO of...