Leadership and Innovation

Last week a new standard in promotional opportunities was set with a $700,000 promotional prize program for a conference. At the closing of the 2012 Sponsorship Marketing Council of Canada’s (SMCC) Western Sponsorship Congress™, Brent Barootes, president and CEO of the presenting sponsor Partnership Group – Sponsorship Specialists™ made the ground breaking announcement for the 2013 SMCC Western Sponsorship Congress™.

This sold out annual event hosted in Calgary each year for the last eight years is the trend setting conference for knowledge, innovation, networking and professional development in the sponsorship industry. This conference had already raised the bar against other North American sponsorship industry conferences with their social and digital media integration into the event itself. Their annual launch in the spring with the 2012 speaker lineup included a fully integrated mobile app that both Congress registered and non registered industry professionals could access. It provided everything from who is attending to sessions and a scrolling news reel. In addition, registered delegates could also access other registered delegates emails and contact information and LinkedIn or Facebook profiles from the app. No other sponsorship industry conference in Canada has provided such innovation and leadership for “activating on site” as well as “walking the talk”.

Both the SMCC Western Sponsorship Congress™ and the Partnership Group – Sponsorship Specialists™ felt there was more to demonstrate to the industry, not of just their innovation and leadership, but so sponsors and properties could use such hands on activation opportunities throughout the year. At the closing of the 2012 SMCC Western Sponsorship Congress™ the 2013 dates were announced along with the new standard in event management activation.

With the launch, came a mobile game app that could be downloaded on site (and now anywhere, anytime) for industry professionals to play, learn and win prizes. Industry professionals can download it for free (see links below) and play as often as they want and learn all the answers to the industry trivia. This mobile game allows players to truly “Get in the Game” which is the 2013 SMCC Western Sponsorship Congress™ theme.

When players reach a set threshold of correct answers, speed factor in answering and total points they become eligible to win prizes. Players can keep playing until the win the prize they want such as a full 2013 SMCC Western Sponsorship Congress™ registration with airfare and hotel or perhaps a Galaxy Tab from TELUS. Each player can only win one prize, but they can play as often as they want. With over 1300 available prizes to be won with a total value exceeding $700,000 this is a game you definitely want to play.

To download click on the link below for Apple Store, Blackberry and Androids:






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