Mar 17, 2015 | Tuesday Morning Commentary
Sponsorship marketing is a big business. It includes naming rights on buildings and events at one end, and sponsorship of the local chess club at the other. It can involve presenting or title status, signage, or product sampling. It may also interact through cause...
Sep 17, 2012 | Sponsorship Update (in the news!)
This was an article from MARKETING Daily AM this week that we felt needed to be shared. It is by David Finch, John Nadeau and Norm O’Reilly. This article also originally appeared in the September 10, 2012 publication of MARKETING. Unless there are fundamental changes...
Mar 22, 2012 | Sponsorship Update (in the news!)
As reported by Kristin Laird with Marketing Magazine earlier this week, Canadian Tire has pledged $50,000 to help rebuild a Toronto playground that was destroyed by a fire over the weekend. Jamie Bell Adventure Park consists of a large wooden castle and play area that...
Sep 30, 2011 | Sponsorship Update (in the news!)
As reported by Kristin Laird from Marketing Magazine, Insurance firm Aviva Canada launched the third edition of its Community Fund competition earlier this week with the stated goal of improving communities across the country. Individuals or groups submit ideas on the...
