The Cluttered Sponsorship – Stop!

May 17, 2011 | Inventory

OK, so there are limits. Many of you who have heard me speak or know me, also know my passion for the industry. I live and breathe sponsorship. When I go to an event or a building, I see missed opportunities. I notice places and opportunities that can be sold and...

The Real Value of Sponsorship Assets – Two Ways to Calculate

May 3, 2011 | Inventory

As I noted last week, I have been on a whirlwind sponsorship and sport marketing speaking tour of our great country. I have eight more events to attend in the next five weeks in Regina, Halifax, Montebello, and Saint John—events such as the Federation of Canadian...

Knowing Your Sponsorship Inventory

Feb 22, 2011 | Inventory, Selling

I don’t know how many times I have run across this issue. More often than not, it is when there is a selling broker involved, but it also sometimes occurs when the property is selling for itself. The most recent occurrence was just a few weeks ago. Our client, a...