Feb 24, 2015 | Tuesday Morning Commentary
The sponsorship marketing industry continues to grow. Every year for the past eight years (since tracking has been done by the Canadian Sponsorship Landscape Study), the total dollars spent has grown. As of 2014, that progress tallied over 60% growth in the same...
May 27, 2014 | Tuesday Morning Commentary
Our industry is growing faster than ever. The Canadian Sponsorship Landscape Study has clearly revealed that fairs and festivals are the most consistent growth sector in our industry. More brands are flocking to be associated with music and community festivals. The US...
May 19, 2014 | Sponsorship Update (in the news!)
Over the past six years, the Canadian Sponsorship Landscape Study (CSLS) presented by the Canadian Sponsorship Forum has provided Canadians with the most comprehensive information on the scope, scale and trends of the nation’s sponsorship industry, and in turn,...
May 6, 2014 | Tuesday Morning Commentary
Last week, the Sponsorship Marketing Council of Canada held an amazing day of professional development, and of course, the annual Sponsorship Marketing Awards. I was unable to attend, but hear great things about the day. Congratulations to all the winners and entrants...
Jun 4, 2013 | Tuesday Morning Commentary
A few weeks ago at the Canadian Sponsorship Forum, Norm O’Reilly and his team released the final results of the 2013 Canadian Sponsorship Landscape Study (CSLS). Norm also released a white paper asking if there truly is a “gender gap” in the...
