Reaching Prospects

Jun 17, 2014 | Training, Tuesday Morning Commentary

Every day, rights holders seek to get inside the doors of prospects. They want to meet them.  They want to build relationships. They want to pitch them. Every day at the Partnership Group – Sponsorship Specialists™, we work with clients to provide them the...

Conferences

May 28, 2013 | Training

Learning is ongoing. Too often, I see leaders in our industry failing to open their minds to new thoughts, new ways, new ideas, or even just a refresher on the basics. What is worse, I see newcomers, who have truly been in the industry less than three years, thinking...

Know the Difference Between Sponsorship and Philanthropy

Mar 26, 2013 | Training

Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then...

Back to School – Sponsorship Training and Development

Sep 11, 2012 | Training

It is the second week of September and the kids are back in school. My seven-year-old daughter is fully engaged in grade two. She thrives on school. She said all summer, “When can we go back to school?” (That did not come from her father’s side of the gene pool!) But...