Sep 15, 2015 | Tuesday Morning Commentary
There are lots of research studies on sponsorship in Canada. Many properties conduct their own research. Many brands do the same to determine outcomes on their investments or to determine what the best investment might actually be. Then there are the ones that only...
Nov 18, 2014 | Tuesday Morning Commentary
Change is essential. Those that don’t change or adapt, don’t survive. So how and why do we change? From a sponsorship marketing perspective this is simple. We need to adapt to new audiences, new mediums and new opportunities. A brand can be a sponsor of a...
Oct 15, 2013 | Tuesday Morning Commentary
Today, everyone has a web site. Even my kid owns a domain name in case she decides to start up a business named the “Purple Cat Company.” The big brands and properties all have agencies and staff to build, rebuild, and manage their sites. Of course, they...
Mar 19, 2013 | Tuesday Morning Commentary
I often talk about building proposals correctly, engaging in activation, doing discovery sessions, and ensuring that you have an industry standard values asset inventory. These are the four essential basics of a successful selling property’s sponsorship program....
Mar 12, 2013 | Tuesday Morning Commentary
What is old is new again. Not that I was around in those days, but the old radio shows used sponsorship in ways we have never seen in our lifetime. Lucky Strike cigarettes and Lux Soap brought you the shows. They were endorsements and sponsorship marketing long before...
