Mar 5, 2013 | Tuesday Morning Commentary
It is always less painful to learn from the mistakes of others than to learn from the school of hard knocks. Then why do so many municipalities go to the school of hard knocks instead? In the past several months, the Partnership Group – Sponsorship Specialists™ has...
Feb 26, 2013 | Tuesday Morning Commentary
If you live in Canada, you must be aware of the situation with the purchase of Canadian owned and operated oil and gas companies by Chinese state owned oil and gas companies. In 2012, the stories about Nexen and others made headlines. Commentaries and editorials...
Feb 19, 2013 | Tuesday Morning Commentary
Social, digital, and mobile media are the buzzwords and the fastest growing channels for marketing today. A few weeks back, I wrote about the value of a tweet and how to ensure that, from a sponsorship perspective, you have the correct valuation (in dollars and cents)...
Feb 12, 2013 | Tuesday Morning Commentary
If naming rights are so important, why has Jerry Jones of the Dallas Cowboys still not sold the naming rights to the Cowboy’s stadium? Darren Heitner, founder of Sports Agent Blog and a professor of sport agency management at Indiana University questions this as well....
Feb 5, 2013 | Tuesday Morning Commentary
It happens all the time. In my work with clients through the Partnership Group – Sponsorship Specialists™, I see it almost every day. We are in the communication business in sponsorship marketing. Whether we are assisting buyers or sellers of sponsorship, it is about...
