Feb 20, 2014 | Sponsorship Update (in the news!)
Sportsnet recently announced a 12-year partnership extension with the Canadian Hockey League through the 2025-26 CHL season, continuing as the exclusive broadcaster of the CHL and MasterCard Memorial Cup in Canada. The new agreement, which begins with the 2014/15...
Nov 15, 2012 | Sponsorship Update (in the news!)
Earlier this week the Calgary Flames and the Toronto Maple Leafs announced they have each struck a partnership agreement to support two teams in the Canadian Women’s Hockey League. The Leafs announced it will invest $30,000 annually for the next five years towards the...
Jul 31, 2012 | Tuesday Morning Commentary, Uncategorized, Weekly Commentary
For several years, I worked in media and pro sports. When you try to sell based on ratings or a win-loss record, as they say, you die by those measurements as well. Very early in my sponsorship career, I learned that you need to sell the value of the assets, not the...
Feb 2, 2011 | Event Sponsorship, Sponsorship Update (in the news!), Sports
As reported earlier this week by Canadian Press, the Toronto Maple Leafs owner Maple Leaf Sports and Entertainment is teaming with Live Nation Entertainment in a deal that will see MSLE manage sponsorships and ticket sales for the American concert promoter in...
