Earlier this week the Calgary Flames and the Toronto Maple Leafs announced they have each struck a partnership agreement to support two teams in the Canadian Women’s Hockey League. The Leafs announced it will invest $30,000 annually for the next five years towards the Toronto Furies and the Flames have committed $20,000 for the next four years to Team Alberta.
“The Maple Leafs consider it a core value to be a leader in the local community and we have an obligation to help influence the game at all levels,” said Dave Poulin, Toronto Maple Leafs Vice-President of Hockey Operations in a press release.
Meanwhile, Team Alberta will be branded with the Calgary Flames colours of red, yellow, black and white and the Flames unique striping pattern. Team Alberta and the Calgary Flames will also cross promote to grow women’s hockey through marketing, social media, ticketing, sponsorship and player community involvement opportunities.
“This partnership truly captures the essence of our strategic plan with a team-to-team alliance that will impact both our own league, and women’s hockey across North America through growth, awareness and exposure,” said Brenda Andress, Commissioner of the CWHL in a media release.