Jun 22, 2015 | Sponsorship Update (in the news!)
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
Apr 8, 2015 | Sponsorship Update (in the news!)
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...
Apr 1, 2015 | Sponsorship Update (in the news!)
The eight recipients of the 2015 PRESTIGE Awards was announced yesterday by the Canadian Sport Tourism Alliance (CSTA) and were celebrated by their peers in Toronto at Canada’s largest annual gathering of sport and tourism professionals, event managers and...
Mar 26, 2015 | Sponsorship Update (in the news!)
The Canadian Sport Tourism Alliance (CSTA) recently announced that it has signed a three-year hosting partnership with Ottawa Tourism and the Westin Ottawa Hotel for its annual conference, Sport Events Congress, in 2016, 2017 and 2019. Ottawa will play host to the...
Mar 9, 2015 | Sponsorship Update (in the news!)
Honda Celebration of Light will be bigger and better in 2015, as it celebrates its 25th year in Vancouver on July 25th, 29th and August 1st. Honda Canada has agreed to kick it all off by renewing their partnership for another three years as the title sponsor of BC’s...
Mar 6, 2015 | Sponsorship Update (in the news!)
Avis Budget Group and Rugby Canada recently announced a new multi-year partnership designating Avis Car Rental, Budget Car Rental and Budget Truck Rental as official partners for the national sport organization. Under the agreement, Avis Budget Group will serve Rugby...