Honda Canada Renews Title Partnership of Iconic Fireworks Festival

Honda Celebration of Light will be bigger and better in 2015, as it celebrates its 25th year in Vancouver on July 25th, 29th and August 1st. Honda Canada has agreed to kick it all off by renewing their partnership for another three years as the title sponsor of BC’s largest event.

“Honda Canada is very happy to renew our support of the Honda Celebration of Light,” said Jerry Chenkin, President and CEO, Honda Canada Inc. “For 25 years the event has been a part of Vancouver’s summer calendar and we are proud to sponsor this amazing community event.”

“We are so proud that Honda has continued their partnership with this iconic festival.” said Heather Sharpe, Vancouver Fireworks Festival Society Producer, “We can now continue to build the legacy of the last 25 years – making this festival the best summer festival in BC. We have some very exciting plans for our 25th anniversary.”

Not only will fans be treated to some of the greatest fireworks displays on earth, they will also be able to take in three days of cultural programming, sponsor activations and some great Canadian music throughout English Bay and Sunset Beach. In addition to The Keg Lounge and licensed seating at the YVR Observation deck, another VIP Lounge is being offered on the Inukshuk Peninsula and families are invited to enjoy food trucks and a licensed area in Sunset Beach this year.

The Honda Celebration of Light saw over 1.2 Million fans this past year coming from communities across the Lower Mainland and throughout BC.

Competing countries for the 2015 event will be announced at the end of March and tickets will go on sale for all VIP viewing areas on April 1st.

Vancouver-based sponsorship sales and marketing agency Score Marketing Inc. worked closely with Honda, brand.LIVE Group, and the Vancouver Fireworks Festival Society on the originating Title Partnership and renewal program.

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