Sep 15, 2015 | Tuesday Morning Commentary
There are lots of research studies on sponsorship in Canada. Many properties conduct their own research. Many brands do the same to determine outcomes on their investments or to determine what the best investment might actually be. Then there are the ones that only...
Apr 28, 2015 | Tuesday Morning Commentary
Research is essential, even for a small property. As many of you know, the Partnership Group – Sponsorship Specialists™ is the presenting sponsor of the Western Sponsorship Congress™ (WSC). For that event (2½ days and about 250-300 delegates annually), it is...
Apr 7, 2015 | Tuesday Morning Commentary
Conferences and events always have trade shows. I speak at a great deal of them and attend many others just as a delegate. So I get the opportunity to visit all the trade shows or exhibit booths. Often, the booth exhibitors are not potential clients for us, nor are...
Mar 31, 2015 | Tuesday Morning Commentary
I am in Toronto today, and all this week. I have had the pleasure to be part of the Sport Event Congress 2015 yesterday, today, and tomorrow. It is operated by the Canadian Sport Tourism Alliance. What an amazing event! Very well run, but even more importantly, well...
Feb 24, 2015 | Tuesday Morning Commentary
The sponsorship marketing industry continues to grow. Every year for the past eight years (since tracking has been done by the Canadian Sponsorship Landscape Study), the total dollars spent has grown. As of 2014, that progress tallied over 60% growth in the same...
