Sep 19, 2013 | Sponsorship Update (in the news!)
The Hamilton Tiger-Cats recently announced several major multi-year partnerships at Tim Hortons Field, the future home of the Ticats set to open in 2014. The Ticats announced Founding Partnerships with Scotiabank, Molson Coors, Pioneer Energy, and Premier...
Aug 27, 2013 | Tuesday Morning Commentary
The Consumer Sponsorship Rankings 2013 (CSR 2013) are presently being assembled and tallied. This exclusive study involving over 2,000 randomly selected Canadians is unequivocally the standard in unbiased consumer research on sponsorship in Canada. There are no...
Aug 24, 2013 | Audio Blog
Now available: The August 24 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 24, 2013 Show Notes (topics...
Jul 8, 2013 | Sponsorship Update (in the news!), Sports
Molson-Coors, one of Canada’s oldest beer companies, recently announced it has renewed and strengthened its sponsorship agreement with the Canadian Olympic Committee for the next four years, which will take the deal through Sochi 2014 and Rio 2016. The deal includes...
May 12, 2012 | Audio Blog
Now available: The May 12th , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. May 12th, 2012 Show Notes (topics discussed)...
