Sportcology – Sponsorship Activation Part 3

Nov 23, 2013 | Activation, Audio Blog

Now available: The November 23, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Seamus O’Keefe of the Partnership Group – Sponsorship Specialists™. November 23, 2013...

Sportcology – Sponsorship Activation Part 2

Nov 16, 2013 | Activation, Audio Blog

Now available: The November 16, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Seamus O’Keefe of the Partnership Group – Sponsorship Specialists™. November 16, 2013...

Activation

Jun 18, 2013 | Activation, Tuesday Morning Commentary

The question of activation is always a hot issue. In the past month or so, I have delivered our full day activation workshop four times across Canada, and there is still call for it. The recent Canadian Sponsorship Landscape Study revealed that spending on activation...

Driving Sponsorship Activation

Sep 13, 2011 | Activation

Yes, it continues to be the buzz word. Activation! Sponsorship marketing is all about activation. I recently spoke to the Board of Directors at BC Soccer. When we broached the topic of “sponsorship activation,” the board members had the right questions. What is it?...

Properties Should Over-Deliver to Sponsors

Sep 6, 2011 | Activation

Wow, did that summer go fast! Yesterday was Labour Day and now we are all heading back to the grind of meeting expectations leading up to the end of the calendar year. But a lot happened over the summer. One of our clients, Youth Emergency Shelter Society (YESS) based...

Is Sponsorship Marketing Easy?

Feb 8, 2011 | Activation

According to IEG, between 15-20% of sponsors spend more than three times their rights fees on activation. The rest (of those that spend on activation) spend less than or equal to rights fees. IEG asks, “Why the discrepancy?” How can this variance be so high? There are...