Nov 24, 2014 | Sponsorship Update (in the news!)
Honda has extended its relationship with the National Hockey League, into a multi-year deal that brings in Honda Canada Inc. as League sponsor in the automotive category in North America. The deal includes a brand and advertising presence on NBC broadcasts of NHL...
Apr 17, 2014 | Sponsorship Update (in the news!)
The Conference Board of Canada says the economic conditions are favourable enough to have three more National Hockey League franchises in the country within the next 20 years. The board suggested Monday that in addition to Canada’s seven existing NHL teams,...
Dec 28, 2013 | Audio Blog
Now available: The December 28, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. December 28, 2013 Show...
Jun 20, 2013 | Sponsorship Update (in the news!), Sports
The National Hockey League, CBC Hockey Night in Canada and Kraft announced this week the wait is over for fans in the Ontario township of Stirling-Rawdon, the winner of Kraft Hockeyville. After the postponement of last year’s game, hockey enthusiasts will have the...
May 11, 2013 | Audio Blog
Now available: The May 11, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. May 11, 2013 Show Notes (topics...