NEW Unique Partnership for WEM

West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015.

As well as being the official naming rights sponsor, Mayfield Toyota Scion is now the exclusive automotive partner of the facility. A new centre ice logo has been developed and it, along with new signage displaying the brand, will soon be added around the attraction. In addition, the agreement allows Mayfield Toyota Scion to hold six major sales events at the facility each year.

This is the first time WEM has entered a partnership for the naming rights to any of our attractions. “This is a great partnership opportunity for us,” said Daniel Person, Vice President of Specialty Leasing & Partnerships for WEM. “We have built a strong relationship with Mayfield Toyota over the years and we believe they are the right company to enter this type of agreement with. Their brand and customer focus align with our vision. They continually strive to offer the best quality products while providing outstanding service – qualities that resonate well with us in the retail and entertainment business.”

This is the largest marketing partnership agreement that Mayfield Toyota has ever entered into. “This partnership allows us to gain tremendous exposure in a world-class facility,” said David Friesen, General Manager of Mayfield Toyota. “The Ice Palace is the centrepiece of one of Canada’s most iconic landmarks, and we couldn’t be more proud to be partnering with them.

The Partnership Group – Sponsorship Specialists is pleased to congratulate WEM and Mayfield Toyota on this first ever partnership and is proud to have supported WEM with sponsorship consulting.

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