Wise Advice

Wise Advice

Every once in a while you come across some wise advice and insight. I am lucky to have a family member who loves to share with everyone—and it seems like it comes three or four times a week. I thought I would share some of it (very curated) with you. I had a friend...
Being Creative

Being Creative

Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...
Using 3rd Party Providers

Using 3rd Party Providers

Have you ever outsourced work you could or should do in-house? Sometimes we outsource because hiring a specialist in certain areas, such as IT or sales, may be more cost effective than building in-house capacity. Hey, we sometimes recommend to our clients that they...
Using 3rd Party Providers

Changing Times

Are you ready for change? You had better be. It is here to stay!! Change is all around us and happening at lightning speed. Our sponsorship industry is no exception. Those who fail to recognize the importance of change will die from their reluctance to make change. We...