Jan 9, 2024 | Tuesday Morning Commentary, Uncategorized
Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...
Jul 2, 2019 | Tuesday Morning Commentary, Uncategorized
Have you ever outsourced work you could or should do in-house? Sometimes we outsource because hiring a specialist in certain areas, such as IT or sales, may be more cost effective than building in-house capacity. Hey, we sometimes recommend to our clients that they...
Mar 27, 2018 | Tuesday Morning Commentary, Uncategorized
Are you ready for change? You had better be. It is here to stay!! Change is all around us and happening at lightning speed. Our sponsorship industry is no exception. Those who fail to recognize the importance of change will die from their reluctance to make change. We...
Nov 21, 2017 | Tuesday Morning Commentary, Uncategorized
Last week, the WSC—Alberta Forum was amazing! With over 20 different presenters, over 100 registered delegates, and a ton of learning, it was one of the best conferences I have attended this year. I wanted to take some time this week to recap some of what I took away...
Aug 1, 2017 | Tuesday Morning Commentary, Uncategorized
Do you believe you, your peers, and your staff have all the tools necessary to be successful in the sponsorship game? I presume not. Most of us don’t believe we know everything. Most of us believe there is something to learn every day we come to work. I am one of...
Aug 23, 2016 | Tuesday Morning Commentary, Uncategorized
I am not sure how I can say this without offending a few people, but here goes. If you are trying to sell a sponsorship for your organization, posting an RFP is not the way to do it. In fact, in my opinion, it is stupid. No, it is really stupid! Yes, rights holders...
