Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little creativity to make you think twice, and remember something or an event, experience, or even just make you smile.

As we move into 2024, we need to start thinking more about creativity. We need to differentiate our sponsorships, or the ROI measurement or activations. The more creative you are with ideas that deliver better recall and experience, the better the ROI will be for you and your partners. It will also allow you to access more money than your competition. Just to show you how BIG organizations use simple creativity (source Foss Bytes) to make you smile, remember, and be amazing, even when they don’t have to!d

Do a Google search for these works or just click on them!

• Do a barrel roll

• Askew
• Cha-Cha Slide

• Flip a coin

• Tic-Tac-Toe

If you are looking for new ideas and creativity in the municipal sponsorship world, register today for the first ever WSC® – Municipal Sponsorship Summit

Remember the words of Albert Einstein: “Logic will get you from A to B. Imagination will take you anywhere!”

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