Apr 9, 2013 | Tuesday Morning Commentary, Weekly Commentary
It’s that time of year again-the time for you to participate in a very important survey. Last week, I wrote about the issues with many organizations and their analytics about what brand is worth and how they measure success. Too often, it is about “likely...
Apr 2, 2013 | Tuesday Morning Commentary, Weekly Commentary
A few weeks back after the NHL lockout was settled, David Friend wrote an article about how the NHL would lose more than $300 million in brand value as the lockout loses fans. He cited Brand Finance, a consultancy that tracks the value of brand names in the real...
Mar 26, 2013 | Tuesday Morning Commentary, Weekly Commentary
Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then...
Mar 19, 2013 | Tuesday Morning Commentary, Weekly Commentary
I often talk about building proposals correctly, engaging in activation, doing discovery sessions, and ensuring that you have an industry standard values asset inventory. These are the four essential basics of a successful selling property’s sponsorship program....
Dec 25, 2012 | Tuesday Morning Commentary, Weekly Commentary
It’s Christmas Day! In the world of sponsorship marketing, there are no real holidays. Every day is an opportunity to reach a consumer for a brand through a sponsorable property. Perhaps it is the new NFL mobile game with real sponsors integrated into the online...
Dec 18, 2012 | Tuesday Morning Commentary, Weekly Commentary
Every day, I hear about the focus on going green. According to the CSLS 2012, when it comes to sponsorship and sponsorship marketing, the “going green” and environmental perspective is near the top of the list for consumers and brands. But I get sick of it. The green...
