Dec 11, 2012 | Tuesday Morning Commentary, Weekly Commentary
As many of you know, members of the Partnership Group – Sponsorship Specialists™ team and I guest on the Jungle Jim Hunter Radio Show each Saturday morning. We host a feature called “The Business of Sport,” which talks about sport and sport marketing. Jim and I tend...
Dec 4, 2012 | Tuesday Morning Commentary, Weekly Commentary
Last week, I wrote about change. I talked about change in sponsorship and marketing as well as general change. I am on the same general topic this week. I am not sure how many of the 250+ people at the SMCC Western Sponsorship Congress™ in October in Calgary noticed,...
Nov 27, 2012 | Tuesday Morning Commentary, Weekly Commentary
Change is inevitable. Social media, the sponsorship industry, likes and dislikes, hot properties and not-so-hot properties—they are all forever changing. Every day is different. Change is all around us. In The Costco Connection, I recently read an article about change...
Nov 20, 2012 | Tuesday Morning Commentary, Weekly Commentary
Last week, I had an overwhelmingly positive response to the commentary on social media valuation for the sponsorship industry. Those who emailed me directly or posted comments were excited about the availability of social media metrics for valuation within...
Nov 13, 2012 | Tuesday Morning Commentary, Weekly Commentary
As a company committed to the sponsorship industry, we have a great deal at stake. Over the past decade or so, we have developed and implemented proprietary metrics and valuations for measuring sponsorship asset values. Along with IEG standard metrics and other...
Nov 6, 2012 | Tuesday Morning Commentary, Weekly Commentary
If you are a regular follower of this sponsorship marketing commentary, you know my feelings about smart phones and etiquette. You know how I feel about being in social media “just because you have to be there.” And you know how I feel about metrics for measuring...
