May 20, 2025 | Tuesday Morning Commentary
I figured after just getting back from a long weekend… you did not need a deep and thought provoking TMC with a ton of learning. So, I decided to lighten it up and ease you back into the shortened work week. Here are some insights and thoughts that should help you...
May 13, 2025 | Tuesday Morning Commentary
I love this saying. “Experience is what you get when you don’t get what you want!” It is so true. But often I have to remember it. So often I do not get what I want. It ranges back as a kid at Christmas to yesterday. But when I look back on all of these situations, I...
May 6, 2025 | Tuesday Morning Commentary
Recently I have had a plethora of discussions around “valuation”. These have been around questions like “what is my naming right worth?” or “what has changed in the valuation process for sponsorship and experiential marketing” and “what goes into the valuation...
Apr 29, 2025 | Tuesday Morning Commentary
Oh, how I hate the term / approach “let’s go after the low hanging fruit”. This is usually coming from leadership desperate for money for a project or event that they failed to plan in advance a proper sponsorship strategy. The answer always is “let’s go after the low...
Apr 22, 2025 | Tuesday Morning Commentary
Last week I referenced all that is going on around us and the need sometimes to wear those rose-colored glasses. In the sponsorship world we are always busy with prospecting, selling, negotiating, ideating, activating, renewing and closing. I urge you to sit back and...
