Published April 16, 2013

Today and tomorrow, I am delivering the Sponsorship Marketing Council of Canada (SMCC) One Day Workshops™ in Calgary. It is interesting because the session I deliver tomorrow (and will also deliver in Kelowna on April 23, Regina on May 8, and Toronto on June 6) is by far one of the most popular workshops in […]

Published March 26, 2013

Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don’t know the difference. It is crazy. I hear brands saying that they are donating to a cause or event. Then they ask for recognition. Then they ask for a tax […]