Activation

Jun 18, 2013 | Activation, Tuesday Morning Commentary

The question of activation is always a hot issue. In the past month or so, I have delivered our full day activation workshop four times across Canada, and there is still call for it. The recent Canadian Sponsorship Landscape Study revealed that spending on activation...

The Canadian Sponsorship Landscape Study

Apr 9, 2013 | Education

It’s that time of year again—the time for you to participate in a very important survey. Last week, I wrote about the issues with many organizations and their analytics about what brand is worth and how they measure success. Too often, it is about “likely to buy,”...

Sportcology – Canadian Sponsorship Landscape Study part 2

Oct 13, 2012 | Audio Blog

Now available: The October 13th , 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. October 13, 2012 Show...

Sportcology – Canadian Sponsorship Landscape Study

Oct 6, 2012 | Audio Blog, Sports

Now available: October 6th , 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. October 6th, 2012 Show Notes...