Sportcology – Importance of Local Presence in Sponsorships

Aug 18, 2012 | Audio Blog

Now available: The August 18th, 2012 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™. August 18th, 2012 Show Notes...

Northstar Research Examines Hockey in Canada

Jun 13, 2012 | Sports

A new study from Toronto’s Northstar Research Partners is providing insight on how fans of all ages perceive both the NHL’s on-ice product and its advertising partners, particularly during the peak playoff period. The results are based on a series of focus groups...

The Business of Sport – Sports Sponsorship in Canada

Mar 21, 2012 | Audio Blog

Now available: The March 17, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. March 17, 2012 Show Notes (topics discussed)...

Doing Sponsorship Right

Jan 17, 2012 | Sports

Last week, I was reminded how to do sponsorship right. I was chatting with a couple of industry leaders. We were discussing different sponsorship marketing programs in Canada and which of them are working well. During the conversation, we talked about different brands...