Mar 3, 2026 | Tuesday Morning Commentary
All of us screw up. And if you don’t think you make mistakes you probably need a good shaking. (Am I allowed to say that?) We have all had those times where we forgot to follow up on a lead and the competition secured them. Or we had too big an ego to listen to that...
Feb 24, 2026 | Tuesday Morning Commentary
We all know that change is constantly happening but now it is happening even faster. Between technology and growing sponsorship budget, sponsors can invest in more ways, track results better and niche into specific sectors such as women’s sports or concerts etc. None...
Feb 17, 2026 | Tuesday Morning Commentary
Do you want better ROI from your sponsorship program? The answer is convoluted but simple at the same time. Sure there are a ton of factors like creative and activation and the right audience etc. that are critical in determining better ROI, but in my mind after 35+...
Feb 10, 2026 | Tuesday Morning Commentary
Imagine a 31% increase in your revenues year over year! Who would not want to see that in the P&L statement. Well, you know what… that is the growth of the sponsorship industry in Canada last year. According to the Canadian Sponsorship Landscape Study 2025, we saw...
Feb 3, 2026 | Tuesday Morning Commentary
Events are important to our economy and very important to the sponsorship industry. And today I am what is probably the best conferences for event planners and organizers in Canada. It is called GO WEST and is an amazing three days of learning, insightful (and huge)...
Jan 27, 2026 | Tuesday Morning Commentary
Have you ever watched the sitcom The Big Bang Theory? If you have, then you know the character of Sheldon. We all laugh and think “no one is that heartless” … but the character was developed based on research. (And isn’t that ironic.) And if you have no idea what show...
