Oct 24, 2023 | Tuesday Morning Commentary
We are in the business of identifying sponsorship marketing assets and opportunities, and determining their real marketing value for our clients. Sometimes it is for the selling property or rights holder, and at other times, we do this for our corporate clients...
Oct 17, 2023 | Tuesday Morning Commentary
Do you suffer from FOMO? (Fear of Missing Out) syndrome? It seems to be a big thing now that it has a name/acronym! But in all reality, it has always been around, and it can be stressful and overwhelming. No one, in our industry or any industry, or in personal life...
Oct 10, 2023 | Tuesday Morning Commentary
Yesterday was Canadian Thanksgiving. As Canadians, we have a great deal to be thankful for. I am most grateful for my family and the ongoing support they give me every day. I am also thankful for all the clients that have allowed us to serve and assist them with...
Oct 3, 2023 | Tuesday Morning Commentary
If you want to sell product, get a job at a car dealership or a packaged goods company. The sponsorship marketing industry is a solutions, sales, consultative sell industry. I cannot tell you how often I have to repeat this: In the sponsorship world we provide...
Sep 26, 2023 | Tuesday Morning Commentary
Wisdom comes from many sources. For some, it comes from the Bible, the Torah, the Koran, or other religious document. For others, it may come from historical figures, or modern day leaders, heroes, and icons. And for many, it comes from all of these sources. I fit...
Sep 19, 2023 | Tuesday Morning Commentary
Today is my birthday. I am 62 years old. Since the age of 12, I have lived with family, with roommates, by myself, and with my wife, and with my wife and daughter. I have had 22 different mailing addresses in those 50 years. I have lived in 14 municipalities (some of...
