Dec 10, 2024 | Tuesday Morning Commentary
Your opening and closing are critical to any communication. Be it a DM, handwritten letter, phone or Zoom conversation, email from a stage, in a coffee shop or board room, what you say at the beginning grabs attention (or not) and what you say at the end determines...
Dec 3, 2024 | Tuesday Morning Commentary
I had to share this. It just happened and I thought, “That will be my next TMC.” Hopefully, we can all learn from it. Whether we are selling sponsorships, used cars, financial services, or men’s suits, we need to be transparent and working in the best interests of our...
Nov 26, 2024 | Tuesday Morning Commentary
Prospecting is the key to success. If you are not talking to the right people and organizations, you will not be successful for long. The wrong matches are short lived. Success is not a station you arrive at; it is a way of travelling. We need to be focused on...
Nov 19, 2024 | Tuesday Morning Commentary, Uncategorized
Every once in a while you come across some wise advice and insight. I am lucky to have a family member who loves to share with everyone—and it seems like it comes three or four times a week. I thought I would share some of it (very curated) with you. I had a friend...
Nov 12, 2024 | Tuesday Morning Commentary
When you think about it, we have a very diverse sector. There are many different groups and types of organizations involved in sponsorship and experiential marketing. What links all those groups?—the success of revenue generation through corporate sponsorship. And for...
Nov 5, 2024 | Tuesday Morning Commentary
By the time you read this week’s TMC, many Americans will have already cast their votes for the next president of the United States. This week will be very exciting. No matter what happens later tonight or in the early hours of tomorrow, there will be change. If the...
