Understanding Non Profits

Understanding Non Profits

If I could write a TMC (less than 800 words) and provide all the answers you need in understanding non-profits, I would be retired!! Nonprofits are complicated. This TMC is dedicated to share some information with you from the 2024 release on Statistics Canada Annual...
Heading in the Right Direction

Heading in the Right Direction

In my role as CEO of Partnership Group – Sponsorship Specialists®, I have played a leadership role—not only with the company, but also with our clients. A great deal of the time I spend providing our consulting/mentoring and advisory services is around leadership....
One Size Fits All

One Size Fits All

For socks, it might be a one size fits all, but it doesn’t work in the sponsorship world. To get to the point, your stock packages no longer work. They are dead. They have ceased to exist. How else can I drive this point home? Many of you are reading this and saying,...
Lead Generation

Lead Generation

Do you have enough money? Money from sponsorship, or any other business, comes from clients and partners. I don’t care whether you are a sponsor or a property, having customers/clients (or whatever you want to call them) that provide you the funds to operate, is...
Common and Professional Courtesy

Common and Professional Courtesy

I grew up in an era where you offered your seat to an elderly or disabled person, or a woman on the subway or bus. I grew up in an era where you held the door for the next person, be it a woman or a man, and always let the woman enter first. I grew up in an era when...
Sponsorship Training

Sponsorship Training

We should be learning every day. Each morning, I undertake professional development by reading articles on sponsorship. I read content from LinkedIn, or magazines and periodicals while on airplanes or in hotel rooms. This keeps me current, increases my knowledge, and...