SMCC Western Sponsorship Congress

Get Inspired. Get Insight. Get In!

Calgary • October 21st—22nd, 2014

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Our Services

The Partnership Group-Sponsorship Specialists™ provide innovative solutions for properties and sponsors through a series of products and services. With a team of highly specialized professionals, and strong strategic partnerships, the company is recognized as a leader in this rapidly growing sector.

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REALITY CHECK

Straight Talk about Sponsorship Marketing

NEW BOOK by Brent Barootes with Janet Gadeski

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Events Calendar

Including Partnership Group – Sponsorship Specialists’ events,

Brent Barootes itinerary and sponsorship industry events

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We are your sponsorship specialists.

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About the Partnership Group

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences.

We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

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Latest Audio Blogs

Sportcology – 2014 Sponsorship Trends

Now available: The January 11, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 11, 2014 Show Notes...

Sportcology – Sponsorship & Naming Rights

Now available: The January 4, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 4, 2014 Show Notes...

Latest Blog Posts

Tuesday Morning Commentary

Copyright Infringement

I owe an apology to Kim Skildum Reid. Recently I passed along a great article she had written. It was a terrific article and I credited her for it. But that was wrong. I failed to ask her permission to share it with you. I infringed on her copyright. I presumed based...

Testimonials

Partnership Group
Working with Brent Barootes and Chris Reed from the Partnership Group has been an highly educative exercise for all of us at the Rotary Club of Burlington Lakeshore involved at Canada's Largest Ribfest as we move to professionalizing our event's sponsorship program. Beyond the Inventory and Valuation, their sponsorship workshops ...