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About Us
The Partnership Group – Sponsorship Specialists® develops innovative sponsorship programs for corporate sponsors and sponsorship selling properties. With 15 years of experience, we are leaders in our field and we want to help you maintain leadership in yours.
Whether you’re a brand, non-profit, sport organization, municipality, government agency, charity, event, member association, tournament or conference, we can help you put more revenue into your bottom line or strengthen your existing sponsorship investments.
Reality Check-Straight Talk about Sponsorship Marketing
Sponsorship is a very big business in Canada. The 2013 Canadian Sponsorship Landscape Study estimates that sponsors invested $1.57 billion in this form of marketing in 2012 with each sponsor that participated in the survey sponsoring, on average, 42 properties (recipients of sponsorships).
Every kind of business incorporates sponsorship in its marketing strategy. With so much money and effort in this industry, you might think that sponsorship is a successful, clear-cut endeavour. But it is not. Every year, many sponsors are disappointed in relationships, implementation and investment outcomes. And every year, properties overlook what they have to offer, what their audience, members or supporters are worth, and what their sponsors and potential sponsors really need.
The “secret” to a successful sponsorship isn’t really a secret at all. Learn how to achieve far better, long-lasting results by selling solutions rather than begging for support. Order your copy of Reality Check-Straight Talk about Sponsorship Marketing today!
Tuesday Morning Commentary
Every Tuesday, President and CEO, Brent Barootes, shares his expertise and industry insights to help you succeed in sponsorship. To receive these directly to your inbox, be sure to subscribe to our Tuesday Morning Commentary. Click Join Our Mailing List above to get started!
Thinking Outside the Box
I often hear that it’s an old cliché and we need to set it aside. But I believe that, no matter what phrase you want to use, we need to think differently. We need to be more creative in our sector. We need to take technology to the next level. We need to think beyond...
Principles above All Else
I like the quote, “Human beings come and go, but principles go on and on.” Over the years, you will work with a lot of different people. It doesn’t matter if you are with the same organization for 30+ years (yes, there are still people that do that) or have worked for...