Straight Talk about Sponsorship Marketing

by Brent Barootes with Janet Gadeski

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Our Services

The Partnership Group-Sponsorship Specialists™ provide innovative solutions for properties and sponsors through a series of products and services. With a team of highly specialized professionals, and strong strategic partnerships, the company is recognized as a leader in this rapidly growing sector.

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Consumer Sponsorship Rankings 2014

Do you know who Canadians perceive as the most active sponsors and why?  Do you know how sponsorship affects your brand?  RESEARCH.  It matters and it’s critical to know what your audience is thinking and responding to.

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Events Calendar

Including Partnership Group – Sponsorship Specialists’ events,

Brent Barootes itinerary and sponsorship industry events

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We are your sponsorship specialists.

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About the Partnership Group

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences.

We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

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The Partnership Group shared their expertise to help introduce us to the complex world of Corporate Engagement, providing critical recommendations that we are taking action on today and key insights that will be invaluable going forward. With excellent commitment to service, they over delivered in providing industry standard valuations on more assets than we expected so that we are best positioned for success in the future. Partnership Group is an excellent choice for organizations at any stage in Corporate Engagement seeking assistance in this arena.  Thank you Brent, Chris and the rest of the team at Partnership Group.

Richard Warring

Head, Marketing & Public Information, Parks Division Alberta Environment & Sustainable Resources

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Partnership Group
Attending the Western Sponsorship Congress changed my life, both professionally and personally. I would absolutely say that from a National Charity perspective, it is one of the best investments your organization can make. Even sending one person will result in a benefit; but the more that are able to attend ...

Tuesday Morning Commentary

WSC and Research

Research is essential, even for a small property. As many of you know, the Partnership Group – Sponsorship Specialists™ is the presenting sponsor of the Western Sponsorship Congress™ (WSC). For that event (2½ days and about 250-300 delegates annually), it is...

Opportunities for the Arts

Every year in the Canadian Sponsorship Landscape Study, the arts hold a lower position in the hierarchy of where sponsorship dollars go. Studies such as those produced by Sponsorium show that, everywhere else in the world, the arts rank higher… much higher. I...

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