NEW BOOK: REALITY CHECK

Straight Talk about Sponsorship Marketing

by Brent Barootes with Janet Gadeski

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Our Services

The Partnership Group-Sponsorship Specialists™ provide innovative solutions for properties and sponsors through a series of products and services. With a team of highly specialized professionals, and strong strategic partnerships, the company is recognized as a leader in this rapidly growing sector.

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Consumer Sponsorship Rankings 2014

Do you know who Canadians perceive as the most active sponsors and why?  Do you know how sponsorship affects your brand?  RESEARCH.  It matters and it’s critical to know what your audience is thinking and responding to.

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Events Calendar

Including Partnership Group – Sponsorship Specialists’ events,

Brent Barootes itinerary and sponsorship industry events

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We are your sponsorship specialists.

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About the Partnership Group

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences.

We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

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Latest Audio Blogs

Sportcology – 2014 Sponsorship Trends

Now available: The January 11, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 11, 2014 Show Notes...

Sportcology – Sponsorship & Naming Rights

Now available: The January 4, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 4, 2014 Show Notes...

Latest Blog Posts

Balancing the Budget

Today every municipality in Canada is looking for additional revenue channels to help balance the budget. Corporate sponsorship is one of those channels. In fact in the corporate sponsorship industry (which is a $1.8 billion industry in Canada) municipalities are the...

Tuesday Morning Commentary

Hard Work

Like anything else, the sponsorship marketing industry requires hard work. That goes for our daily jobs, our schooling and professional development, our relationships (personal and professional), pastimes, and hobbies. For us to succeed as individuals and for our...

Testimonials

Partnership Group
As CEO for the 2005 Canada Summer Games Host Society, I wanted to thank you for your assistance with the sponsorship program for the Regina 2005 Canada Summer Games.  Our entire executive, management team, and staff were very pleased with the outcomes. The Games were proclaimed the most successful games ...