SMCC Western Sponsorship Congress

Get Inspired. Get Insight. Get In!

Calgary • October 21st—22nd, 2014

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Our Services

The Partnership Group-Sponsorship Specialists™ provide innovative solutions for properties and sponsors through a series of products and services. With a team of highly specialized professionals, and strong strategic partnerships, the company is recognized as a leader in this rapidly growing sector.

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REALITY CHECK

Straight Talk about Sponsorship Marketing

NEW BOOK by Brent Barootes with Janet Gadeski

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Events Calendar

Including Partnership Group – Sponsorship Specialists’ events,

Brent Barootes itinerary and sponsorship industry events

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We are your sponsorship specialists.

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About the Partnership Group

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences.

We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

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Latest Audio Blogs

Sportcology – 2014 Sponsorship Trends

Now available: The January 11, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 11, 2014 Show Notes...

Sportcology – Sponsorship & Naming Rights

Now available: The January 4, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 4, 2014 Show Notes...

Latest Blog Posts

Tuesday Morning Commentary

Defining Annoying Sponsors

Every day, our team at the Partnership Group – Sponsorship Specialists™ works with clients on the brand (sponsor) and property (rights holder) side of the sponsorship marketing spectrum. We value assets, build strategy, support activation concepts, and help both...

How to “Follow Up”

Early in July, I was doing my morning research on line. Next, according to my daily routine as the business development person at Partnership Group – Sponsorship Specialists™, I would be following up on outstanding proposals, or attempts to get meetings or...

Testimonials

Partnership Group
Our organization was drifting with no approach to sponsorships and exactly what we had to offer. The Partnership Group-Sponsorship Specialists™ became a great fit for our void and they have assisted us to develop a strategy for dealing with this complicated area. We have much more confidence in understanding what ...