About Us

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences...
… We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

While the company’s primary business activities are focused in Ontario and Western Canada, the Partnership Group also delivers services in other parts of Canada and in the United States. The Partnership Group was founded in 2001 by sponsorship specialist Brent Barootes, and its head office is located in Calgary, Alberta.


Contact Information

Mailing Address:
Box 72103 Glenmore Landing SW RPO

Calgary, Alberta, Canada T2V 5H9

403-255-5074 (Corporate Offices – Calgary)

888-588-9550 (North America Toll Free)

888-486-3407 (Fax)



Rotary Four-Way Test

Our guiding principles are those of the Rotary Four-Way Test.

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  4. Will it be BENEFICIAL to all concerned?


The Partnership Group has developed a unique approach to sponsorship program development. Each sponsorship strategy is customized to meet a client’s identified needs. The Partnership Group continues to grow its success within the sponsorship industry by creating innovative programs that bring measurable outcomes and tangible results for its clients.

Sponsorship Events

» See all 2014 events.

2014 Consumer Sponsorship Rankings...

The Consumer Sponsorship Rankings 2014 (CSR 2014) is being assembled...

» Read More