NEW BOOK: REALITY CHECK

Straight Talk about Sponsorship Marketing

by Brent Barootes with Janet Gadeski

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Our Services

The Partnership Group-Sponsorship Specialists™ provide innovative solutions for properties and sponsors through a series of products and services. With a team of highly specialized professionals, and strong strategic partnerships, the company is recognized as a leader in this rapidly growing sector.

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Consumer Sponsorship Rankings 2014

Do you know who Canadians perceive as the most active sponsors and why?  Do you know how sponsorship affects your brand?  RESEARCH.  It matters and it’s critical to know what your audience is thinking and responding to.

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Events Calendar

Including Partnership Group – Sponsorship Specialists’ events,

Brent Barootes itinerary and sponsorship industry events

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We are your sponsorship specialists.

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About the Partnership Group

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences.

We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

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Latest Audio Blogs

Sportcology – 2014 Sponsorship Trends

Now available: The January 11, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 11, 2014 Show Notes...

Sportcology – Sponsorship & Naming Rights

Now available: The January 4, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 4, 2014 Show Notes...

Latest Blog Posts

Policy Development

Yes you need a sponsorship policy in place! Every municipality does. Whether you are doing full-scale building naming rights deals or just soliciting sponsorship for your Canada Day event, professionally developed sponsorship marketing policy is essential. Too many...

Tuesday Morning Commentary

Content Marketing

Sponsorship and content marketing are a match made in heaven. When I look back to the early days of sponsorship around the “soap operas,” sport, and TV, product and content placement was king. Then we moved to sponsorship being about measurability from a...

Is it the Cause?

Sponsorship marketing is a big business. It includes naming rights on buildings and events at one end, and sponsorship of the local chess club at the other. It can involve presenting or title status, signage, or product sampling. It may also interact through cause...

Testimonials

Partnership Group
The Partnership Group has been a terrific company to work with as we develop our sponsorship program. They are industry leaders in Canada and are extremely professional in their approach. I like that they are understanding of various levels of development of our staff and use a focused and vigilant approach ...
http://www.redcross.ca
11/07/2013