REALITY CHECK

Straight Talk about Sponsorship Marketing

NEW BOOK by Brent Barootes with Janet Gadeski

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Our Services

The Partnership Group-Sponsorship Specialists™ provide innovative solutions for properties and sponsors through a series of products and services. With a team of highly specialized professionals, and strong strategic partnerships, the company is recognized as a leader in this rapidly growing sector.

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Consumer Sponsorship Rankings 2014

Do you know who Canadians perceive as the most active sponsors and why?  Do you know how sponsorship affects your brand?  RESEARCH.  It matters and it’s critical to know what your audience is thinking and responding to.

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Events Calendar

Including Partnership Group – Sponsorship Specialists’ events,

Brent Barootes itinerary and sponsorship industry events

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We are your sponsorship specialists.

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About the Partnership Group

The Partnership Group – Sponsorship Specialists™ develops innovative sponsorship programs for corporate sponsors and sponsor selling properties in the areas of brands, non-profits, sports organizations, municipalities, government agencies, charities, events, member associations, tournaments, and conferences.

We are a team of highly specialized professionals and seen as leaders in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

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Latest Audio Blogs

Sportcology – 2014 Sponsorship Trends

Now available: The January 11, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 11, 2014 Show Notes...

Sportcology – Sponsorship & Naming Rights

Now available: The January 4, 2014 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. January 4, 2014 Show Notes...

Latest Blog Posts

Tuesday Morning Commentary

Doing Things Differently

Change is essential. Those that don’t change or adapt, don’t survive. So how and why do we change? From a sponsorship marketing perspective this is simple. We need to adapt to new audiences, new mediums and new opportunities. A brand can be a sponsor of a...

The Critical Email

Writing detailed proposals takes time. Too often, we send proposals thinking it “moves the process forward.” We write proposals to “get stuff in the funnel” to justify our existence. We write and present proposals before we are truly ready to...

Testimonials

Partnership Group
On behalf of the entire Saskatchewan Roughriders front office staff, we would like to congratulate you and the Partnership Group-Sponsorship Specialists™ for a job well done. Through your innovative ideas and dedication to the success of this project, you and your staff were able to deliver the results that we ...