Visit our video section of the website for the most recent insights and discussions around managing your sponsorship program during Covid 109 and the Covid 19 recovery period. The most recent webinar and content featuring the Partnership Group – Sponsorship Specialists® President and CEO Brent Barootes will be available to you free of charge. Stay safe, secure, isolated and practice social distancing if you need to leave home.
Join Our Mailing List
The Partnership Group – Sponsorship Specialists® develops innovative sponsorship programs for corporate sponsors and sponsorship selling properties. With 15 years of experience, we are leaders in our field and we want to help you maintain leadership in yours.
Whether you’re a brand, non-profit, sport organization, municipality, government agency, charity, event, member association, tournament or conference, we can help you put more revenue into your bottom line or strengthen your existing sponsorship investments.
Reality Check-Straight Talk about Sponsorship Marketing
Sponsorship is a very big business in Canada. The 2013 Canadian Sponsorship Landscape Study estimates that sponsors invested $1.57 billion in this form of marketing in 2012 with each sponsor that participated in the survey sponsoring, on average, 42 properties (recipients of sponsorships).
Every kind of business incorporates sponsorship in its marketing strategy. With so much money and effort in this industry, you might think that sponsorship is a successful, clear-cut endeavour. But it is not. Every year, many sponsors are disappointed in relationships, implementation and investment outcomes. And every year, properties overlook what they have to offer, what their audience, members or supporters are worth, and what their sponsors and potential sponsors really need.
The “secret” to a successful sponsorship isn’t really a secret at all. Learn how to achieve far better, long-lasting results by selling solutions rather than begging for support. Order your copy of Reality Check-Straight Talk about Sponsorship Marketing today!
Tuesday Morning Commentary
Every Tuesday, President and CEO, Brent Barootes, shares his expertise and industry insights to help you succeed in sponsorship. To receive these directly to your inbox, be sure to subscribe to our Tuesday Morning Commentary. Click Join Our Mailing List above to get started!
OK, let’s leave the naming rights proposals and packages out of this conversation. That is a whole other subject for another time. I keep hearing from brands that “We need to be in a recognized position.” They want a top tier sponsorship at the event, conference, or...
I have been around a long time. I am in my 60th year. Over 30 of those years have been in the sponsorship marketing industry. I left home (living under the same roof as my parents and siblings) at the age of 12. I have seen a lot happen over the years. Sometimes, I...