Over the past week, including today I will have delivered three sessions or workshops to three distinct audiences. The first was as a three-hour guest lecture to a fundraising course at McGill University in Montreal. It was amazing. The class was engaged and eager to...

Whether you are a brand or a property, you need to understand your audience. As a property you need to know who your actual audience is for several reasons. You need to sell them tickets or access or convince them to donate or invite them to follow you and your...

I find it funny how our minds fail to retain information. Or even sometimes we convince ourselves of something that is not true. A few years back my daughter was taking driving lessons to get her driver’s licence. She had a book to review and one on one driver...

It is Halloween… An evening of goblins and ghosts, witches and werewolves, and of course candy and trick or treating.  Halloween's origins can be traced back to the ancient Celtic festival known as Samhain, which was held on November 1 in contemporary calendars. It...

We are in the business of identifying sponsorship marketing assets and opportunities, and determining their real marketing value for our clients. Sometimes it is for the selling property or rights holder, and at other times, we do this for our corporate clients...