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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!


Hiring Consultants

Hiring Consultants

I have seen and heard lots of horror stories around hiring consultants and expectations not being met. Two things to know though before you read further. First, we are a consulting agency. The Partnership Group – Sponsorship Specialists® provides consulting services...
Providing Effective Critique

Providing Effective Critique

Each and every day, in our jobs and outside them, we experience things that happen where we may need to “correct” or provide critique. Giving negative feedback in a positive way is not easy! It may be the way someone on your team presented a proposal, it may be the...
Doing the Right Thing

Doing the Right Thing

How do you know you are doing the right thing? What is the failsafe process to ensure you are being fair, and that you are not hurting anyone? I constantly see things I don’t agree with. When they are clients, I can speak up—tell them what I think or believe. But...
What’s in a Birthday

What’s in a Birthday

Wow! Beginning on Friday, Canada will be into its 150th year! In 367 days or so, we are officially 150.  There will be a lot of parties, festivals, and events! But please don’t forget, don’t let it get buried in the 150 celebrations—it will also be the centennial of...
The Feedback

The Feedback

A few weeks ago, I had the privilege of moderating an open mic/town hall discussion about corporate sponsorship and municipalities. The panel included Councillor Gillis from the City of Sarnia, Councillor MacKenzie from the City of Leduc, and Fiona Story with Yellow...