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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

Getting Things Done

Getting Things Done

It drives me crazy! People are forever procrastinating. For those who don’t know me personally, I am the anal-retentive organized one. I plan ahead. I make lists. I get stuff done. Typically, if I say I am going to get back to you on a certain date, I do. If I say I...

Taking a Leap of Faith

Taking a Leap of Faith

Sometimes you have to take a leap of faith. Sometimes you have to take a risk. I often say the eight most expensive words in the English language are “But we have always done it that way!” If we continue to do what we have always done, we will continue to get the same...

Ongoing Learning

Ongoing Learning

What have you learned so far today? Every day, I try to learn something new. At the end of each day, I push myself to ask what I learned that I did not know before or that I understand better. Typically, I can cite at least two or three things. For instance, yesterday...