Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Acts of Kindness

Acts of Kindness

They matter. Aesop said, “No act of kindness, no matter how small, is ever wasted.” It is important to remember this. The acts of kindness you deliver make an impact. It may be a loonie for a street musician, helping an elderly person across the road, volunteering to...

The Role of Mentoring

The Role of Mentoring

Over the years, I have volunteered with formal mentoring programs in my high schools, post-secondary institution, other universities and colleges with business schools, sponsorship/sport management programs and fundraising/event management programs, as well as with...

Asset Valuation

Asset Valuation

In the past several months, as we have delivered more and more virtual training and mentoring services, I have received an array of common questions. I made a list. This week and for the next two weeks, I will address three of the top recurring questions. This week,...

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