Brent Barootes reducedtuesday-commentary-banner

Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!


Making the Right Choice

Making the Right Choice

It is always important to make the right choices for the right reasons. Your organization can say yes or no to opportunities every day. It may be around hiring or firing a staff member, about a new program launch, or the closing down of a facility or event. You have...
Measuring ROI

Measuring ROI

In the past six months, we have had an onslaught of brands and sponsors approach us for help in measuring ROI on their sponsorship investments. Measuring ROI is critical. It is truly the only way you can know if your investment with a property or rights holder was...
Making Changes

Making Changes

The past 12 months have held a lot of changes for me and for Partnership Group – Sponsorship Specialists©. It has been fun and exciting. I think that is what I like best about change—new opportunities and innovation. For many years, our family (my wife, daughter, and...
Corner of the Desk

Corner of the Desk

Corner of the Desk When you do sponsorship off the corner of your desk, you will get corner-of-the-desk results. I laugh when I hear nonprofit and charity board members say, “Oh staff can do this with a couple of phone calls” or “I could raise that sponsorship money...
True Partnerships

True Partnerships

In today’s world, we need to build true long-term relationships and partnerships—not superficial transactional deals. Partnerships are about understanding your partner’s business model—their needs and goals, and most importantly, their changing world. When we sign a...