Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Happy New Year

Happy New Year

Today is New Year’s Eve—the day before the start of a new year—and not just a new year, but a whole new decade! With each New Year (and decade) comes the usual predictions and resolutions. I could not decide whether to discuss my resolutions or predictions, so have...

Merry Christmas

Merry Christmas

This year, Hanukah and Christmas coincide. Also, spiritual celebrations for Muslims, Buddhists, Pagans, and Zoroastrians all occur in December. No matter your faith or beliefs, may this time of celebration enlighten you, and bring peace and serenity to you and your...

Teamwork

Teamwork

Sponsorship is a team sport. As a selling property, you need assets to sell. Typically, they are “owned” by departments other than the sponsorship department. They may be tickets from the ticket department, vehicles or equipment from the logistics or maintenance...

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