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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!


What’s in a Birthday

What’s in a Birthday

Wow! Beginning on Friday, Canada will be into its 150th year! In 367 days or so, we are officially 150.  There will be a lot of parties, festivals, and events! But please don’t forget, don’t let it get buried in the 150 celebrations—it will also be the centennial of...
The Feedback

The Feedback

A few weeks ago, I had the privilege of moderating an open mic/town hall discussion about corporate sponsorship and municipalities. The panel included Councillor Gillis from the City of Sarnia, Councillor MacKenzie from the City of Leduc, and Fiona Story with Yellow...
Asking Questions

Asking Questions

To be successful in sponsorship, you need to ask questions. You need to learn to listen. In fact, in any sales role or real relationship, personal or business, you need to listen and ask questions, and then ask more questions and listen more. Success comes with asking...