Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Understanding Opportunity

Understanding Opportunity

I recently read that data is not as important as relationships. The author of the article said that we need to get back to understanding our audiences and stop being overwhelmed by “data.” I agree with building relationships. Sponsorship is about relationships—people...

Getting What You Want

Getting What You Want

Have you ever had a situation where you really wanted something and you are told no—or know the answer will be no? Whether it is time off work, a raise, a sponsorship proposal, the car for the night when you were younger, we have all had those experiences. In my...

Motivating Yourself

Motivating Yourself

Do you enjoy reading the TMC? I hope so—I like writing it. As of today, I have published a TMC once a week for nine years. That is 468 articles. What motivates me to publish them every single week? I don’t earn a living from them. I don’t get international recognition...

Getting Energized

Getting Energized

It is the end of the summer. Holy crap! Where did it go? What happened to that R&R I had planned over the summer? We seem to live in an era of exhaustion. We are doing too much and not “filling our gas tanks.” Today, we have so many more decisions and choices to make...

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