Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Reputation

Reputation

How valuable is your reputation? It should be priceless. Whether we are talking about your organization’s reputation or your personal reputation, its value must be protected at all costs. I was listening to the Braintrust Philanthropy Podcast Powered by VITREO...

Municipal Sponsorships Today

Municipal Sponsorships Today

Are you engaged in municipal sponsorship? Perhaps you are a brand trying to reach a soccer mom demographic, mom and tot swim audience, or a local arts audience. Perhaps you are a property and find you are competing against the city for dollars. Or maybe you are just a...

Commitment

Commitment

Commitment is a tough. Typically, it provides pleasure, but sometimes it takes hard work. I have made many commitments over the course of my almost 58 years on this earth. They include a commitment to love and cherish my wife, even from before our actual marriage...

Learning from Failing

Learning from Failing

No one likes to fail, but we all do at some point. Perhaps it is that big deal that doesn’t happen. Perhaps it is a failed relationship. Perhaps you failed your driver’s licence test the first time around, or you started a business that did not make it. Inevitably,...

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