Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Relationship Selling

Relationship Selling

I am often asked about the sponsorship sales process. I let people know that, in Canada, the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on...

The Penguin Shuffle

The Penguin Shuffle

I was in Summerside PEI last week to moderate a Sponsorship Summit. It was incredible! In addition to our work delivering a full inventory and asset valuation and mentoring workshop to the City of Summerside, we participated in their first ever sponsor summit. It was...

Ongoing Learning

Ongoing Learning

Last week, the WSC—Alberta Forum was amazing! With over 20 different presenters, over 100 registered delegates, and a ton of learning, it was one of the best conferences I have attended this year. I wanted to take some time this week to recap some of what I took away...

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