Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Some Statistics to Ponder

Some Statistics to Ponder

Data is an amazing thing. When we look at it and see trends, the information can help us to be better at our jobs. Imagine if you knew that, on average, it takes 7.53 calls to initially reach a prospect. That might encourage you to make that 9th attempt! Here are a...

Speaking Tips

Speaking Tips

Do you have to speak in public? Perhaps it is a sponsorship proposal for a prospect, or internally at a team meeting. Maybe you are asked to speak at a conference or you sit on a board and must deliver a report. For some, this is frightening. For others, it’s like...

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