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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!


You Get What You Pay For

You Get What You Pay For

There is an old saying, “You get what you pay for.”  We all know it well. We bought the cheaper can of soup or laundry detergent and the outcome was less than we desired. Perhaps the soup was saltier than expected, less healthy, or less bountiful in flavour. Perhaps...
Elevator Pitch

Elevator Pitch

It is sometimes hard to describe what I do for a living and what the Partnership Group – Sponsorship Specialists® does. It is especially hard to describe succinctly—in a short enough conversation that someone can understand what we do, and how we can help them or...
Working Together

Working Together

Later today, I will take my first trek ever to “The Rock” (and no, I don’t mean Alcatraz!).  It will be my first journey to Newfoundland. I am excited for several reasons—firsts are always fun! I am also excited because I have heard so much about the people, the...
Common Denominator

Common Denominator

The other day, someone pointed out to me that success and failure have one clear common denominator.  They are both temporary. I thought for a moment and then smiled. This is so true. I look at people I have worked with, and organizations I have mentored and consulted...