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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!


Engaging Prospects

Engaging Prospects

I know that I constantly talk about doing discovery sessions. I continuously harp on how important it is to learn enough about prospects and their businesses so that you can help them with their issues. Often for us in the sponsorship industry, those issues might be...
New Tricks

New Tricks

Sometimes I need to catch myself. My 11-year-old daughter often helps. Last week, she took the time to teach this “old dog” a new trick. We often say that it is hard to teach an old dog new tricks, but it really isn’t if the old dog is willing to listen and learn. It...
364 Days of Writing

364 Days of Writing

I can only imagine what it is like to write a daily column on a blog or in a newspaper. Today, I publish my 364th Tuesday Morning Commentary. That is one a week for seven years. I guess if I was writing for a newspaper or a paid blog, it would be a living. As you...
Are You Tactful?

Are You Tactful?

Sometimes you have to tell someone something they don’t want to hear. But it is your role to let them know. Maybe a client wants to run an activation program or acquire assets that just won’t work for them. Perhaps it is a staff member who reports to you or a peer you...
Sponsorship RFP’s

Sponsorship RFP’s

I am not sure how I can say this without offending a few people, but here goes. If you are trying to sell a sponsorship for your organization, posting an RFP is not the way to do it. In fact, in my opinion, it is stupid. No, it is really stupid! Yes, rights holders...