Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Thinking Differently

Thinking Differently

Tomorrow is World Creativity and Innovation Day as declared by the UN. This day seeks to raise awareness about the role of creativity and innovation in human development. It encourages everyone to think outside the box. It aims to inspire innovative ideas and new ways...

Successful Management

Successful Management

Are you a good manager or do you work for one? There is management of people and management of product. I used to regard my account list as a major management role. I had to manage the people that represented the clients (who are all different) as well as the folks...

Impressing People

Impressing People

As I grow older I, feel less inclined to impress people. When I was younger, I wanted to impress the coach, the girl at the bar, the boss, or potential boss. I thought it was important to impress people so that I could be engaged with them and then help them. If I...

The Shift in Sport Marketing

The Shift in Sport Marketing

A lot has happened in the last 12 months. No need to remind you that it was about this time last year when a global pandemic was declared. This week, I want to look at one specific area—sport marketing. Sport marketing has always been the workhorse of the sponsorship...

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