Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Learning to Listen

Learning to Listen

Over the past few weeks, I have been working with several clients on discovery sessions, custom proposal development, and negotiations. All are doing well, but almost all of them had to overcome a flaw. That flaw was listening. As Bernard Baruch said, “Most of the...

Adaptive Learning for Change

Adaptive Learning for Change

We live in changing times. Who would have conceived a decade ago that the world’s largest movie company (Netflix) would own no theatres? What would you have thought if I told you ten years ago that the world’s largest retailer (Alibaba) would have no brick and mortar...

Own Your Audience

Own Your Audience

Do you do presentations? Whether it is to a group of four in a boardroom for a sponsorship pitch, an audience of 2,000 at a conference, or one-on-one with your boss for raise, we all do presentations. One key element to a successful presentation is owning your...

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