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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!


Where Does Experience Come From?

Where Does Experience Come From?

Experience is a great thing. It is something that many of us have a lot of—and many don’t. There is no substitute for experience. You can study hard and learn lots from text books, but when it comes down to it, you need hands-on experience to be successful. Could you...
What to Expect in 2017

What to Expect in 2017

Late last year, I presented the opening keynote at the Western Sponsorship Congress® (WSC) – Alberta Forum and looked at what to expect in 2017. I thought I would share those predictions with you now. As the session ran long, and I don’t want this to be a long article...
Emerging Trends in Sponsorship

Emerging Trends in Sponsorship

Over the holidays, I spent some time on line. I really enjoy the posts I find on LinkedIn. This week, I was going to share my predictions and forecasts for 2017 that I shared at a few conferences in late 2016. But when I found this article about emerging tech trends...
Living in a 24-7 World

Living in a 24-7 World

Did you shut off your phone on Christmas Day? Did you avoid emails on your laptop? Did you completely unplug for the last two days? If so, congratulations! I am impressed. I cannot say I did, but would have liked to. I guess it is a matter of will power. But is it...