Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Virtual versus Real World

Virtual versus Real World

I hate to disappoint anyone, but it is time to wake up and smell the coffee—virtual or real! I keep hearing “I will be so glad when we get back to the real world” or “This virtual world of virtual sports and not in stands, virtual conferences versus real conferences,...

Two Rules

Two Rules

A few months ago, I saw a post on LinkedIn and shared it. I thought it was great. I received lots of feedback. It was really great advice, and advice that I thought was important, but yet humorous in its delivery. In case you did not see it the first time around, I...

Is There Anything Really New?

I have been around a long time. I am in my 60th year. Over 30 of those years have been in the sponsorship marketing industry. I left home (living under the same roof as my parents and siblings) at the age of 12. I have seen a lot happen over the years. Sometimes, I...

Understanding Your Value

Understanding Your Value

I do a great deal of mentoring and advisory work. This is not just specific to sponsorship and properties and sponsors, it is mentoring/coaching and working with individuals to “get to the next level,” help them start up companies, or find their place in in the world...

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