Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Winning

Winning

Vince Lombardi once said, “Winning isn’t everything, but wanting to win is!” This is so true. We will never win every negotiation. Neither will we win all the business we truly want. But we have to try hard—100% for every opportunity. For everyone in and outside our...

Understanding Your Audience

Understanding Your Audience

As a sponsorship-selling property, or even a brand/sponsor buying from such a property, do you really know who your audience is? Do you know what audience you can deliver to a sponsor? If you don’t, you are in real trouble! When I ask that question of our property...

Sponsorship Training

Sponsorship Training

We should be learning every day. Each morning, I undertake professional development by reading articles on sponsorship. I read content from LinkedIn, or magazines and periodicals while on airplanes or in hotel rooms. This keeps me current, increases my knowledge, and...

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