Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Setting Up the Day for Success

Setting Up the Day for Success

Do you want every day at work to be successful? When at the office, do you sometimes look up and say, “Holy crap, it is noon already. Where has the morning gone?”  Much has been written about how to start each morning and set up the day for success. The most famous is...

Learning to Say No

Learning to Say No

Are you one of those people who has a hard time saying no? I sometimes struggle with saying no, but am trying to get better at it—and I have. Otherwise, I take on way too much. Here are my issues—I am sure many of you can relate. Someone asks for a call to learn more...

Relationship Selling

Relationship Selling

I am often asked about the sponsorship sales process. I let people know that, in Canada, the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on...

Closing the Deal

Closing the Deal

Do you find sales easy? Some people are great at it—it comes to them naturally. But for most, it is a burden, a struggle, and even a fear. Every day, we work with clients and their staff to help with the sponsorship sales process. Within these organizations, we build...

Making Your Team Even Better

Making Your Team Even Better

I am guessing you have a great team that you work with. Is your team good?  You may be the leader, the senior person, the workhorse, or the newbie. But you know well enough that a team is only successful when all members do their part and feel everyone else is also...

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