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Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

Making Your Team Even Better

Making Your Team Even Better

I am guessing you have a great team that you work with. Is your team good?  You may be the leader, the senior person, the workhorse, or the newbie. But you know well enough that a team is only successful when all members do their part and feel everyone else is also...

Understanding Your Value

Understanding Your Value

Do you know what you are worth? I am not just talking about your property’s assets in sponsorship valuation terms. I am talking about the value of your organization’s brand and also your personal brand. Over the past 25+ years in this industry, I have done my best to...

Understanding Change

Understanding Change

Disruption is now the norm. Change is routine. The sponsorship world has changed dramatically (as has the entire world, for that matter) in the last five years. It will be very different six months from now—and a year after that. We need to keep up with what is...