Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Exclusivity

Exclusivity

Exclusivity is a sticky issue for both properties and sponsors. When can you offer or get it? What is the value or cost? A few weeks back, I had a “reach out” from a regular reader of the TMC. She made a terrific comment and had (as always) some pretty substantiated...

One in 10

One in 10

Do you live in a world of positive reinforcement or negative feedback? Sometimes it is not as obvious as we think to recognize when we are being negative, or more importantly, not being supportive. I was working with a client last week and this individual is terrific....

Happy New Year

Happy New Year

Wow—another new year! I’m not sure about you, but for me, 2018 seemed to fly by! I am now looking forward to 2019. I gave up on New Year’s resolutions years ago. They seemed to dwindle away by the third week of January with very little accomplished. Instead, for the...

Merry Christmas

Merry Christmas

Merry Christmas to you and yours! May the miracle of Christmas Day, the celebration of the recently passed Hanukah, and other religious festivities enlighten you, and bring peace and serenity to you and your family. No matter where you are in the world, no matter your...

Vegetable Soup

Vegetable Soup

Over the last several months, I have done a great deal of mentoring and training with our clients. From one-on-one mentoring, going on sales and discovery calls, working with a team on best practices for sponsorship today, to keynote conference addresses and full- and...

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