Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Excuses

Excuses

Man, people can come up with a ton of excuses.  Each day, I hear people say why they could not accomplish something. Some reasons are personal and some professional. I was too busy and did not have time. My computer was not working properly and we had IT problems. I...

Building Internal Relationships

Building Internal Relationships

I have always said that sponsorship is about relationships. It is! And so is life! When I mention that to people, they agree and talk about their relationships with their clients. The focus always seems to be on the “relationships” between the property and the brand....

Why RFPs Don’t Work

Why RFPs Don’t Work

I have an issue with RFPs. It has nothing to do with the winning or losing. It is with the poor writing of RFPs and the process that drive me nuts! I know I am not the only one. I have conferred with folks inside and outside the industry on this! Typically, public...

Storytelling

Storytelling

Last week, I was with a client and chatting about the sales process.  She had already had a couple of discovery meetings with a prospect and wanted to start providing some data on the property. She had prepared a deck with a ton of data. It spoke about how many people...

Successful Activations

Successful Activations

Sponsorship is about interaction. It is about brands providing opportunities for fans (customers, subscribers, donors, users, or whatever you call your audience) that will enhance the experience they expected to have and build a relationship between that brand and the...

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