Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Measuring ROI

Measuring ROI

Do you know how to measure ROI on your sponsorship investment? Was it a success? How do you know? All great questions. And wouldn’t you be ecstatic if I had really simple answers? Well I do! The simple way to measure ROI and determine if, as a brand or sponsor, your...

Naming Rights and Beyond

Naming Rights and Beyond

What if I told you that naming rights (such as for buildings, programs, events, and facilities) were history—that they were as historical as the dinosaur? Unfortunately, despite us talking about the fact that gold, silver, and bronze packages were dead 20 years ago,...

Doing Good

Doing Good

Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...

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