Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Serving Your Mission

Serving Your Mission

What is your organization’s mission? Why do you exist? What are your goals? A lot of questions, but I think we need to ask them of ourselves more often in order to keep ourselves on track and serving those who benefit from us. If you are a charity, you have a mission....

Who Is Your Competition?

Who Is Your Competition?

Do you know who your competition is? I asked three clients that recently. They were all sure they knew. One was a performing arts organization, one was a sport property, and one was a charity.  The arts organization listed other arts organizations like the ballet and...

What is your CPOP?

What is your CPOP?

What is a CPOP? Do you have any idea? It is one of those industry acronyms that we all hate, but what it stands for is important. It is part of what we have been preaching for almost 20 years. What is your Customer Point of Pain - CPOP? As I have always said, until...

Expectations for 2021

Expectations for 2021

Quick question: Did any of your predictions for 2020 come true? How about those resolutions— how did they work out? Quite the year has passed. I thought I would ask these questions before I gaze into my 2021 crystal ball and see what’s in store! This time last year...

Looking Forward!

Looking Forward!

Are you ready to say goodbye to 2020? I know I am. But I have to look back at this year of change, pain, innovation, “pivoting” (and how I hate that word now), reaction, closings, attrition, health concerns, and more before I look forward to 2021. True, it has been a...

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