Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Explaining Stuff

Explaining Stuff

Over the last while, I have been working directly with several clients on prospect meetings and discovery sessions.  One of the big faux pas I have witnessed over the years, and still do today (and am guilty of myself at times), is the misbelief that we think people...

Trends You Should Be Aware Of

Trends You Should Be Aware Of

Trends come and go, but while they are trending, you need to be aware of them. What’s hot? What’s not? In a recent discussion with a few industry leaders, we raised this topic. Here is some of what emerged. Corporate Social Responsibility (CSR) is no longer just a...

Some Statistics to Ponder

Some Statistics to Ponder

Data is an amazing thing. When we look at it and see trends, the information can help us to be better at our jobs. Imagine if you knew that, on average, it takes 7.53 calls to initially reach a prospect. That might encourage you to make that 9th attempt! Here are a...

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