Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Explaining Stuff
Over the last while, I have been working directly with several clients on prospect meetings and discovery sessions. One of the big faux pas I have witnessed over the years, and still do today (and am guilty of myself at times), is the misbelief that we think people...

Trends You Should Be Aware Of
Trends come and go, but while they are trending, you need to be aware of them. What’s hot? What’s not? In a recent discussion with a few industry leaders, we raised this topic. Here is some of what emerged. Corporate Social Responsibility (CSR) is no longer just a...

Things I Wish I had Learned in School
Recently, I was preparing a session for a post-secondary institution second-year cohort. The class was on Sport and Event Marketing. I was there to talk about what the sport marketing and event marketing/sponsorship world is like, how I got where I am, and what they...

Simple Ways You Can Do Well by Doing Good
Over the last several years, I have shared some ways that you can do well yourself by doing good. As people send along their ideas on this concept, I save them, and when I have enough, I share them. Here are a few more. If you can read and write, you can help someone...

Some Statistics to Ponder
Data is an amazing thing. When we look at it and see trends, the information can help us to be better at our jobs. Imagine if you knew that, on average, it takes 7.53 calls to initially reach a prospect. That might encourage you to make that 9th attempt! Here are a...