Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Winning the Game

Winning the Game

Do you like to win? Come on, everyone does! So what will it take? I think the first step toward winning is defining that win. I emphasize to many of my clients that the big win comes from a series of small wins along the way. Getting a meeting is a win. Getting a...

Understanding Leadership

Understanding Leadership

Do you consider yourself a leader? Recently, I was working with a client on leadership skills. We spoke about several key attributes and elements of leadership. I thought I would share some of them with you. Leadership does not come from a title, but rather your...

Living in a World of Change

Living in a World of Change

To say that we live in a world of change would be an understatement. In the last 30 years, we have seen changes from postal service to faxes, to email, and couriers. We have witnessed the rise and fall of videos to live TV, and to live streaming versus traditional...

Professional Development

Professional Development

Last week, I attended a conference in Toronto. I took away three key learnings. Learning is ongoing. I had the opportunity to refresh things I already “knew,” but over time have taken for granted and needed to reapply. I also learned some interesting approaches to...

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