Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!
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Reading Body Language
They say that our words account for only 7% of communication. Non-verbal communication accounts for 55%, and tone or inflection accounts for 38%. So, how well are you communicating in that sponsorship deal negotiation or discovery session? To be successful in...
Making Conferences Pay Off
Can you leave every conference you attend saying, “That was worthwhile and a great investment”? This week, I am at the Sport Event Congress (SEC) for Sport Tourism Canada. Two weeks ago I was at the WSC® Municipal Sponsorship Summit and in the next while I will also...
Why Should I do a Cause Marketing Agreement with You?
Cause marketing is on the upswing again. More and more charities are trying to focus on bringing in cause marketing partners. Many businesses are looking at cause marketing as a viable marketing channel in their sponsorship portfolio. Whether you are the charity...
Leap Years
You have an extra day this month. Normally, tomorrow would be the last day of February, but since it is a leap year, you get an extra day! What are you going to do with it? First though, you need to look at all the myths, truths, and circumstances around February...
Understanding and Mapping Your Customer’s Journey
For both brands and properties in the sponsorship world, there are several customers at your doorstep. For the property, the actual sponsor is a “customer”—but so is the donor to your charity, patron of your theatre, season ticket holder to your sport organization,...