Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

Join Our Mailing List

Merry Christmas

Merry Christmas

As I do each year at this time, I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who have other spiritual celebrations at this time, including the Jewish, Muslim, Buddhist, Pagan, and Zoroastrian communities,...

Protecting Your Valuables

Protecting Your Valuables

Marketing is about making you, your brand, product, or service stand out. Sometimes that “differentiation” is worth protecting. That’s when you invest in a trademark! For instance, both our name (Partnership Group – Sponsorship Specialists®) and the name of the event...

Action

Action

To get things done we need to take action. Things don’t happen unless you take action. Sitting, thinking, planning, waiting, etc. do not get things done. If you want to close that deal, you need to move it forward; do the discovery session; cultivate; prepare and...

Meetings

Meetings

Meetings... ugh! We all have them. In person face to face meetings. Zoom meetings, phone meetings, chat meetings. We are forever in meetings. And truly… some of them seem to run forever and others seem like a waste of time. So how can we make meetings better and more...

Sharing

Sharing

Over the past week, including today I will have delivered three sessions or workshops to three distinct audiences. The first was as a three-hour guest lecture to a fundraising course at McGill University in Montreal. It was amazing. The class was engaged and eager to...

Share This