As many of you (Canadian readers) may know, the CRA (Canada Revenue Agency) distinguishes between philanthropy and sponsorship. Here is a simple interpretation. A gift or donation occurs when a person or a company gives with no expectation of anything in return. This...

As I sit in meetings and listen to folks or read online content to stay up to date, I come across many insights, thoughts, and ideas. Over the last while, I have collected a few and wanted to share some with you. I hope you find them of value. I sure do. Tolerance is...

We talk to all our clients about the importance of having full team “buy-in” around their sponsorship program. When folks have no “stake in the game,” they tend not to care. We all know that sponsorship programs are not silos in a department—they are organization...

There is way too much blaming and bashing of others and their organizations. We have shifted toward a society where it is easier to beat on people when they are down than help them get up. Whether it is the government (and I am guilty of this type of bashing),...

Do you like to win? Come on, everyone does! So what will it take? I think the first step toward winning is defining that win. I emphasize to many of my clients that the big win comes from a series of small wins along the way. Getting a meeting is a win. Getting a...