Welcome to a weekly commentary where Brent Barootes reflects on current events and industry happenings as it pertains to sponsorship marketing. Please join us and share your thoughts by leaving a comment!

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Thought to Ponder

Thought to Ponder

As I sit in meetings and listen to folks or read online content to stay up to date, I come across many insights, thoughts, and ideas. Over the last while, I have collected a few and wanted to share some with you. I hope you find them of value. I sure do. Tolerance is...

People in Glass Houses

People in Glass Houses

There is way too much blaming and bashing of others and their organizations. We have shifted toward a society where it is easier to beat on people when they are down than help them get up. Whether it is the government (and I am guilty of this type of bashing),...

Winning the Game

Winning the Game

Do you like to win? Come on, everyone does! So what will it take? I think the first step toward winning is defining that win. I emphasize to many of my clients that the big win comes from a series of small wins along the way. Getting a meeting is a win. Getting a...

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