Are you one of those people who has a hard time saying no? I sometimes struggle with saying no, but am trying to get better at it—and I have. Otherwise, I take on way too much. Here are my issues—I am sure many of you can relate. Someone asks for a call to learn more...

I am often asked about the sponsorship sales process. I let people know that, in Canada, the average timeline between prospect clearance and closing a sponsorship deal is 18-22 months. Yes, some happen in a week. Others are in the mill for three to four years, but on...

Do you find sales easy? Some people are great at it—it comes to them naturally. But for most, it is a burden, a struggle, and even a fear. Every day, we work with clients and their staff to help with the sponsorship sales process. Within these organizations, we build...

I am guessing you have a great team that you work with. Is your team good?  You may be the leader, the senior person, the workhorse, or the newbie. But you know well enough that a team is only successful when all members do their part and feel everyone else is also...

Do you ever do sponsorship deals in contra or “value in kind”? Many organizations do. Clients often ask us about the real value of value in kind (VIK). Is it worth it? Is it a pain? What should we do? I have written about this before, but it seems to be coming up...