Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Defining Impossible

Defining Impossible

I often hear people say, “That’s impossible.” “We can’t do what they are suggesting.” “Our board would never go for it!” “They will never spend that much money… closing them will be impossible.” “I don’t have the experience…. that would be impossible.” I hear it all...

Why Am I Here?

Why Am I Here?

Last year, my friend David Stark founder and host of The Athlete’s Podcast posted a great question on LinkedIn. “What is the single most illuminating question you can ask someone?” He added a supplementary question, “If you could only ask one question of everyone you...

Overvaluing Your Worth

Overvaluing Your Worth

Sometimes we think our opinion is worth more than it really is. It may be because of passion, ego/stubbornness, or perhaps ignorance. But we need to keep it in check. Too often, we (that is the collective we—you and me both!) always think we are right. But lo and...

Expectations for 2023

Expectations for 2023

Once again, it has been quite a year. There have been fewer restrictions and more openings of events and experiences, but they have been hampered by lack of staff, inflation, and rising interest rates, making consumers cautious about spending. We saw a continued shift...

A Review of 2022!

A Review of 2022!

We are almost through 2022. A change from the previous two years (thank goodness) but 2022 brought us concerns as well as high points. It was another tumultuous year, but as always, I am looking for the silver lining. And yes, there were some. It is through these...

Sponsorship Updates

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