We work in a fun industry. It offers many opportunities for excitement, innovation, and fun. Every once in a while, you just need to sit back, relax, and smile. I was doing some client research online and came across (yes, distracted and sidetracked) some terrific...

Over the past few weeks, I have been working with several clients on discovery sessions, custom proposal development, and negotiations. All are doing well, but almost all of them had to overcome a flaw. That flaw was listening. As Bernard Baruch said, “Most of the...

We live in changing times. Who would have conceived a decade ago that the world’s largest movie company (Netflix) would own no theatres? What would you have thought if I told you ten years ago that the world’s largest retailer (Alibaba) would have no brick and mortar...

Do you do presentations? Whether it is to a group of four in a boardroom for a sponsorship pitch, an audience of 2,000 at a conference, or one-on-one with your boss for raise, we all do presentations. One key element to a successful presentation is owning your...

Forget the millennials. Are you ready for Gen Z? As a sponsor, are you targeting this group? As a property, can you deliver this group or are you trying to attract them? Generation Z in 2020 is basically those “kids” aged 8 to 23 years. This is a group that cannot...