Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Proud to be a Salesperson

Proud to be a Salesperson

OK, I admit it. I can say it. I am a salesperson! There, I did it. The truth is, though, I am proud to be a salesperson. Salespeople are often masked in name by titles such as account executive, account manager, customer service representative, marketing manager,...
Adapting and Adjusting

Adapting and Adjusting

Wow, we live in a world of change! O.K., so that is not such a big shock. But every report I read says something different. Some say that video is critical. Then I recently saw a study by Pew Research in the USA that shows it slightly differently. Though 46% of...
Trust the Future

Trust the Future

We often talk about Millennials and how we are scared for the future if they are to be running it. I hear this often—the complaints about them being lazy, unfocused, with a lack of dedication and commitment. And then, there are the Generation Z or iGeneration folks...
When Sponsorship Truly Works

When Sponsorship Truly Works

I love it when an investment pays off! That’s when a property shows a prospect how they can build their brand, drive traffic, or whatever the goal—and it happens. This is what success is all about. One of the great things about naming a building or property is the...
Looking Beyond the Typical

Looking Beyond the Typical

It is Election Day in the U.S. As of this evening, we will have a new president-elect! And you have to admit, this presidential election has been anything but typical! I am not saying that sponsorship should be outrageous, idiotic, vindictive, racist, concealing, or...

Sponsorship Updates