Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

Don’t forget to stay connected through Twitter and LinkedIn!


Where Does Experience Come From?

Where Does Experience Come From?

Experience is a great thing. It is something that many of us have a lot of—and many don’t. There is no substitute for experience. You can study hard and learn lots from text books, but when it comes down to it, you need hands-on experience to be successful. Could you...
What to Expect in 2017

What to Expect in 2017

Late last year, I presented the opening keynote at the Western Sponsorship Congress® (WSC) – Alberta Forum and looked at what to expect in 2017. I thought I would share those predictions with you now. As the session ran long, and I don’t want this to be a long article...
Emerging Trends in Sponsorship

Emerging Trends in Sponsorship

Over the holidays, I spent some time on line. I really enjoy the posts I find on LinkedIn. This week, I was going to share my predictions and forecasts for 2017 that I shared at a few conferences in late 2016. But when I found this article about emerging tech trends...
Living in a 24-7 World

Living in a 24-7 World

Did you shut off your phone on Christmas Day? Did you avoid emails on your laptop? Did you completely unplug for the last two days? If so, congratulations! I am impressed. I cannot say I did, but would have liked to. I guess it is a matter of will power. But is it...

Sponsorship Updates