Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Where Do You Draw the Line?

Where Do You Draw the Line?

The Stanley Cup finals are upon us. They begin Thursday. Something new this year is the localized “rotating” boards. Digital signage has taken another leap. For those of you who don’t watch HNIC (Hockey Night in Canada) or other broadcasts, the “rink boards” have...

Purpose Driven Companies

Purpose Driven Companies

If I hear the term “purpose driven companies” one more time, I think I am going to puke. People use this term as though they have coined a new phrase. They speak to it as though it is a newfound existence, something that companies of today are shifting to, or have...

What is Brand

What is Brand

In the sponsorship world, we often use the word “brand” interchangeably with “sponsor” or “corporate.” We mean “that company,” which typically is a big-name brand! This week, I thought I would look at what a brand or branding really is. In March, I delivered an...

Sponsorship Updates

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