Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Overcoming Objectives

Overcoming Objectives

Have you ever heard these lines before: “I don’t have any budget left,” “Sponsorship doesn’t work,” “I already support the organization in other ways.” These are all objections to buying. So, how do you overcome objectives? As Zig Ziglar once said, “Every sale has...

Rocket Science

Rocket Science

What we do in the sponsorship industry is not rocket science or open-heart surgery. Whether we are buying, selling, managing, advising, or fulfilling on sponsorships, it isn’t that complicated—and no one will die if we make a small error. But sometimes we make things...

What Have You Done for Me Today?

What Have You Done for Me Today?

Last month I was working with a new client. They had a pretty “hot shot” sponsorship person. He “knew everyone” in town and was “well connected”. He had just closed a couple of big deals and he was “the employee of the month” two months in a row. He was the superstar....

The Elephant in the Room

The Elephant in the Room

Do you have any elephants in the rooms of your organization? Are there issues that that are big, but for some reason, you are just ignoring? If so, you are not alone. In fact, just about every client we have has at least one elephant in the room. For each scenario,...

Sponsorship Updates

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