In our industry we often try to define success or claim we have “reached” success. Sometimes that is around a budget or closing a deal or an activation that meets goals and objectives. I follow a lot of blogs online and articles, mostly through LinkedIn. I recently...

Does consumer engagement really matter? You bet it does! In the world of sponsorship, consumer engagement is critical to the success of the sponsor, property, and consumer. We call it the triad or trinity of sponsorship. The consumer (be it a retail consumer, a B2B...

Are there words or phrases you have grown to hate but still use? I know I am cognizant of them, but unfortunately, I am still using some. I often talk about the major “paradigm shift” from philanthropic fund raising to sponsorship revenue generation. How about the...

Does technology scare you? Perhaps you have a smart phone, but only know how to use about 20% of the functions. Perhaps you really don’t know what happens when that dreaded “we use cookies” pops up on your screen when you go to a website. Or how did that car dealer...

I presume you don’t like being “manipulated.” Neither do I, or so I thought. Remember, I am in sales—selling sponsorships for years, convincing my wife to marry me, selling the services of the Partnership Group – Sponsorship Specialists®. So, is manipulation all bad?...