OK, that is sort of a bold title and perhaps a little harsh, but I wanted to get your attention. I am tired of sponsorships including lame or stupid activations, or engagements that don’t work—then the sponsors don’t renew. And no, “stupid activations” are not solely...

Today I was supposed to be in Edmonton at the Canadian Sport Tourism Alliance’s annual Sport Event Congress. I was to be moderating two panel discussions, and networking with provincial and national sport organizations in attendance, as well as suppliers to these...

Happy St Patrick’s Day! People talk about the “luck of the Irish.” On St Patrick’s Day, everyone is Irish. Even with my Greek heritage, we celebrated St Patrick’s Day. Our family ran an Irish restaurant in Toronto, and it was “all hands-on deck” from an early...

Last week, I spoke about a really bad conference experience I had from a sponsorship perspective. It was probably worsened because, for the three days prior, I had been at GO WEST 2020 where I was blown away. (This is a must-attend conference for anyone who stages...

I attended a conference in late January. It had terrific speakers, great content, and for the most part, the audience loved the event—but the sponsors hated it! I did not speak to a single sponsor who felt they got their money’s worth. The audience liked the speakers...