Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Thinking Differently
Tomorrow is World Creativity and Innovation Day as declared by the UN. This day seeks to raise awareness about the role of creativity and innovation in human development. It encourages everyone to think outside the box. It aims to inspire innovative ideas and new ways...

Advice for Your Child – Part Two
Back in late February, I wrote a TMC called “Advice for Your Child.” Because the response was so great, I reached out to a few other friends and asked if they had any “earth shattering and profound advice” that they have given their children. They all said they had...

Successful Management
Are you a good manager or do you work for one? There is management of people and management of product. I used to regard my account list as a major management role. I had to manage the people that represented the clients (who are all different) as well as the folks...

Impressing People
As I grow older I, feel less inclined to impress people. When I was younger, I wanted to impress the coach, the girl at the bar, the boss, or potential boss. I thought it was important to impress people so that I could be engaged with them and then help them. If I...

The Shift in Sport Marketing
A lot has happened in the last 12 months. No need to remind you that it was about this time last year when a global pandemic was declared. This week, I want to look at one specific area—sport marketing. Sport marketing has always been the workhorse of the sponsorship...
Sponsorship Updates

NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...