Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Thinking Outside the Box

Thinking Outside the Box

I often hear that it’s an old cliché and we need to set it aside. But I believe that, no matter what phrase you want to use, we need to think differently. We need to be more creative in our sector. We need to take technology to the next level. We need to think beyond...

Principles above All Else

Principles above All Else

I like the quote, “Human beings come and go, but principles go on and on.” Over the years, you will work with a lot of different people. It doesn’t matter if you are with the same organization for 30+ years (yes, there are still people that do that) or have worked for...

The Glass is Half Full

The Glass is Half Full

Do you say or hear, “Oh, we can’t do that” or “We are not allowed to sell the best assets”? Working with both small and large properties, I often hear complaints that the “inventory of assets” has been culled and “all the good stuff is gone.” We are working daily with...

Networking

Networking

TMC – Tuesday, June 19, 2018 Networking In the last six weeks, I have been at AGMs and conferences—about eight of them. I did a lot of networking. And it pays off. Also, in just eight weeks, I will be at the WSC in the 613, (add the following address under WSC in the...

Sponsorship Updates

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