Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Where Do You Draw the Line?
The Stanley Cup finals are upon us. They begin Thursday. Something new this year is the localized “rotating” boards. Digital signage has taken another leap. For those of you who don’t watch HNIC (Hockey Night in Canada) or other broadcasts, the “rink boards” have...

Sponsorship – Knight in Shining Armour or the Devil?
Today, I am moderating a panel at the CAMA (Canadian Association of Municipal Administrators) Conference in Deerhurst, Ontario. This event is for city managers and chief administrative officers (CAOs) from across the country. As you are aware, our local towns, cities...

Stages in Life – What is Next?
Life exists in stages. We move from stage to stage—public school to high school to university or college, or right to full-time employment. There may be some travel in there. Then there is career development, marriage, and children with their public, high school and...

Purpose Driven Companies
If I hear the term “purpose driven companies” one more time, I think I am going to puke. People use this term as though they have coined a new phrase. They speak to it as though it is a newfound existence, something that companies of today are shifting to, or have...

What is Brand
In the sponsorship world, we often use the word “brand” interchangeably with “sponsor” or “corporate.” We mean “that company,” which typically is a big-name brand! This week, I thought I would look at what a brand or branding really is. In March, I delivered an...
Sponsorship Updates

NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...