Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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The Power of Relationships

The Power of Relationships

I have always said that it is about the relationship. Sponsorship is a relationship game, not a transactional one. It’s true that you must have a good product and an applicable audience, but people typically buy from people they like and trust. Relationships build...

The Power of Sponsorship

The Power of Sponsorship

As we inch closer to normalcy and “post-COVID19,” we begin to think about the return of our sponsorship programs. Pre-COVID19, I often looked at sport sponsorships as being superficial, more about obligation, or even more self-centred than they should be. Too often,...

Staying Relevant

Staying Relevant

I have been in the sponsorship marketing industry for over 30 years (Ugh, that really makes me sound old; Ugh again, I am old). Recently, I was chatting on ZOOM with a couple of collogues. One was about my age (so nearing 60), one about 10-12 years younger, and one...

Building a Reputation

Building a Reputation

We do a great deal of work with properties, brands, and individuals on building and maintaining a positive reputation. Your reputation is so important. I don’t care if we are talking about your personal reputation, the reputation of the organization you work for, or...

Sponsorship Updates

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