There is a huge difference between sponsorship and advertising. I have always said that, and over the past decade, have written several Tuesday Morning Commentaries on the subject. Both work. Both are forms of marketing and communication. But advertising is a push...

It has been almost two months since COVID-19 truly disrupted our worlds. It was nearly two months ago that business came to a screeching halt. Self-isolation became mandatory. Zoom calls became commonplace. Travel ceased. People were laid off or let go. Cities shut...

Vince Lombardi once said, “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but a lack of will.” This came to mind recently as I was working with two clients. One is a go-getter. She thrives on the relationship...

I am forever learning. Each day, I spend time online reading articles, and gaining more knowledge and information about sponsorship, marketing, sales, and management. To ensure my continued growth and understanding of new trends and face-to-face opportunities, I...

Shawn Doyle (not the Canadian actor on House of Cards) is a public speaker and assists people to get better at what they do. I love his quote, “You can’t hit a target unless you are aiming for it, and you can’t achieve a goal without having one.” Every day, I deal...