Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

Don’t forget to stay connected through Twitter and LinkedIn!

Building Sharable Content

Building Sharable Content

Do you want better content for your social networks, profile documents, and proposals? We have begun to work on building better content for delivery through the TMC, through LinkedIn, Twitter, email, speaking engagements, and on our website.  Yes, content is king....

Managing Change

Managing Change

This TMC will be short and sweet. Based on recent conversations and happenings, I think the topic needs to be addressed again—but more succinctly.  I have written about this before. We live in an ever-changing world whether it is due to technology, change in direction...

Selling is Not About Talking

Selling is Not About Talking

What comes to mind when I ask you what selling is all about? Unfortunately, many people think selling is the same as talking. From my experience, the most effective and successful sponsorship or any professional salespeople know that listening is the most important...

Revenue Planning versus Selling

Revenue Planning versus Selling

In my world, there is a huge difference between selling proposals and planning your revenue generation. It seems that some consultants and organizations focus solely on the importance of the proposal. I think this is wrong. As a selling property, you need to look at...

Sponsorship Updates

Share This