Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Doing Good

Doing Good

Three weeks ago in the Tuesday Morning Commentary, I suggested that we each “make a point to say something positive to a peer at work (client or staff) three times each day and also three times each day at home to a family member or friend. That is six times each day...
Engaging Prospects

Engaging Prospects

I know that I constantly talk about doing discovery sessions. I continuously harp on how important it is to learn enough about prospects and their businesses so that you can help them with their issues. Often for us in the sponsorship industry, those issues might be...
New Tricks

New Tricks

Sometimes I need to catch myself. My 11-year-old daughter often helps. Last week, she took the time to teach this “old dog” a new trick. We often say that it is hard to teach an old dog new tricks, but it really isn’t if the old dog is willing to listen and learn. It...
364 Days of Writing

364 Days of Writing

I can only imagine what it is like to write a daily column on a blog or in a newspaper. Today, I publish my 364th Tuesday Morning Commentary. That is one a week for seven years. I guess if I was writing for a newspaper or a paid blog, it would be a living. As you...
Are You Tactful?

Are You Tactful?

Sometimes you have to tell someone something they don’t want to hear. But it is your role to let them know. Maybe a client wants to run an activation program or acquire assets that just won’t work for them. Perhaps it is a staff member who reports to you or a peer you...

Sponsorship Updates