Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Sponsorship RFP’s

Sponsorship RFP’s

I am not sure how I can say this without offending a few people, but here goes. If you are trying to sell a sponsorship for your organization, posting an RFP is not the way to do it. In fact, in my opinion, it is stupid. No, it is really stupid! Yes, rights holders...
Defining The Impossible

Defining The Impossible

Many people have quoted Muhammed Ali since his recent passing. There have been lots of great quotes repeated. Some people even wrote and published long eulogies on their blogs. Something that Muhammed Ali once said really resonates with me. It comes to me when my...
Building Internal Capacity

Building Internal Capacity

Great activation plans truly help sponsorship programs. A strong budget for investment in sponsorship can yield terrific ROI. Properties and rights holders with a strong understanding of their assets and their value, as well as the ability to tell their story, will...
Investing in Sponsorship

Investing in Sponsorship

In last week’s TMC, I focused on the conversations I have had recently with properties and why sponsorship revenue generation should be part of their diversified revenue mix. I addressed their issues (and possibly yours) and why a transformational change is necessary...
Transformation Change

Transformation Change

In the last month I have had conversations with four organizations about sponsorship and what it means to their organization today and in the future. Of the four organizations one was a brand and three were properties. For each of them it was a question of whether or...

Sponsorship Updates