Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Defining Impossible
I often hear people say, “That’s impossible.” “We can’t do what they are suggesting.” “Our board would never go for it!” “They will never spend that much money… closing them will be impossible.” “I don’t have the experience…. that would be impossible.” I hear it all...

Why Am I Here?
Last year, my friend David Stark founder and host of The Athlete’s Podcast posted a great question on LinkedIn. “What is the single most illuminating question you can ask someone?” He added a supplementary question, “If you could only ask one question of everyone you...

Overvaluing Your Worth
Sometimes we think our opinion is worth more than it really is. It may be because of passion, ego/stubbornness, or perhaps ignorance. But we need to keep it in check. Too often, we (that is the collective we—you and me both!) always think we are right. But lo and...

Expectations for 2023
Once again, it has been quite a year. There have been fewer restrictions and more openings of events and experiences, but they have been hampered by lack of staff, inflation, and rising interest rates, making consumers cautious about spending. We saw a continued shift...

A Review of 2022!
We are almost through 2022. A change from the previous two years (thank goodness) but 2022 brought us concerns as well as high points. It was another tumultuous year, but as always, I am looking for the silver lining. And yes, there were some. It is through these...
Sponsorship Updates

NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...