Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Happy New Year

Happy New Year

Today is New Year’s Eve—the day before the start of a new year—and not just a new year, but a whole new decade! With each New Year (and decade) comes the usual predictions and resolutions. I could not decide whether to discuss my resolutions or predictions, so have...

Merry Christmas

Merry Christmas

This year, Hanukah and Christmas coincide. Also, spiritual celebrations for Muslims, Buddhists, Pagans, and Zoroastrians all occur in December. No matter your faith or beliefs, may this time of celebration enlighten you, and bring peace and serenity to you and your...

Teamwork

Teamwork

Sponsorship is a team sport. As a selling property, you need assets to sell. Typically, they are “owned” by departments other than the sponsorship department. They may be tickets from the ticket department, vehicles or equipment from the logistics or maintenance...

Sponsorship Updates

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