Recently, I was preparing a session for a post-secondary institution second-year cohort. The class was on Sport and Event Marketing. I was there to talk about what the sport marketing and event marketing/sponsorship world is like, how I got where I am, and what they...

Over the last several years, I have shared some ways that you can do well yourself by doing good. As people send along their ideas on this concept, I save them, and when I have enough, I share them. Here are a few more. If you can read and write, you can help someone...

Data is an amazing thing. When we look at it and see trends, the information can help us to be better at our jobs. Imagine if you knew that, on average, it takes 7.53 calls to initially reach a prospect. That might encourage you to make that 9th attempt! Here are a...

I was chatting with a friend who was in the ad agency business at one time. He was hugely successful. For the most part, we had lost touch, but he still received these TMCs and responded to one a while back.  I was reading through some old emails recently and found...

Do you have to speak in public? Perhaps it is a sponsorship proposal for a prospect, or internally at a team meeting. Maybe you are asked to speak at a conference or you sit on a board and must deliver a report. For some, this is frightening. For others, it’s like...