Volunteers are an important part of any organization involved in sponsorship. This is especially true for organizations that sell sponsorships, be they non-profits, charities, arts organizations, pro or amateur sport organizations, member organizations, conferences,...

Have you ever been to a conference/workshop or been new in a job and felt a little awkward because you don’t know a lot of folks? I sure have. Perhaps you don’t know what to say to meet someone or you just don’t like reaching out. Perhaps you are an introvert. Last...

I do what I can to build and maintain relationships. Our industry is based on trust and relationships. I try to provide free content through the TMC. I often discount my speaking fee to organizations, so they can provide cost-effective professional development to...

Do you know where you are going? I am working with several clients right now through the consulting and mentoring services side of our company. They have a sponsorship program or are putting one in place. All of them have an IAV (Inventory Asset Valuation) done either...

We have many clients that are either events themselves or that own/operate events. Recently, I was working with a group of them and we did some brainstorming around why event sponsorship is so good for brands. This is some of what we determined. When a brand sponsors...