Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Virtual versus Real World
I hate to disappoint anyone, but it is time to wake up and smell the coffee—virtual or real! I keep hearing “I will be so glad when we get back to the real world” or “This virtual world of virtual sports and not in stands, virtual conferences versus real conferences,...
Two Rules
A few months ago, I saw a post on LinkedIn and shared it. I thought it was great. I received lots of feedback. It was really great advice, and advice that I thought was important, but yet humorous in its delivery. In case you did not see it the first time around, I...
The Difference between a “Presenting” Sponsorship and an Engaged One
OK, let’s leave the naming rights proposals and packages out of this conversation. That is a whole other subject for another time. I keep hearing from brands that “We need to be in a recognized position.” They want a top tier sponsorship at the event, conference, or...
Is There Anything Really New?
I have been around a long time. I am in my 60th year. Over 30 of those years have been in the sponsorship marketing industry. I left home (living under the same roof as my parents and siblings) at the age of 12. I have seen a lot happen over the years. Sometimes, I...
Understanding Your Value
I do a great deal of mentoring and advisory work. This is not just specific to sponsorship and properties and sponsors, it is mentoring/coaching and working with individuals to “get to the next level,” help them start up companies, or find their place in in the world...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...