Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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How Do You Define Success in Your Sponsorship Investments?
I had tremendous feedback from the measuring ROI commentary last week. But a recent encounter at an industry social event encouraged me to take another look at defining “success” versus “ROI.” When I speak at conferences, or even over roundtable discussions or lunch,...
Measuring ROI
Do you know how to measure ROI on your sponsorship investment? Was it a success? How do you know? All great questions. And wouldn’t you be ecstatic if I had really simple answers? Well I do! The simple way to measure ROI and determine if, as a brand or sponsor, your...
Using 3rd Party Providers
Have you ever outsourced work you could or should do in-house? Sometimes we outsource because hiring a specialist in certain areas, such as IT or sales, may be more cost effective than building in-house capacity. Hey, we sometimes recommend to our clients that they...
Naming Rights and Beyond
What if I told you that naming rights (such as for buildings, programs, events, and facilities) were history—that they were as historical as the dinosaur? Unfortunately, despite us talking about the fact that gold, silver, and bronze packages were dead 20 years ago,...
Doing Good
Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...
Sponsorship Updates
NEW Unique Partnership for WEM
West Edmonton Mall (WEM) recently announced a five-year partnership with Western Canada’s leading Toyota dealer for the naming rights of their iconic Ice Palace, officially named “The Mayfield Toyota Ice Palace” effective June 15, 2015. As well as being the official...
New Balance Signs as Exclusive Sponsor of The WalkTop™ Treadmill Desk Promotional Tour
Fitneff™ Inc. and New Balance recently announced a sponsorship agreement that will see New Balance as the exclusive Official Athletic Footwear and Apparel sponsor of the WalkTop™ Treadmill Desk Promotional Tour. The two brands are joining forces for a North American...