Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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Trust

Trust

Trust me! Have you heard those words before? Perhaps you have heard “don’t worry about that, trust me, everything is fine” or “trust me, that is normal in this industry, you just don’t have the experience to recognize it”. Trust, in the context we are looking at it...

The Devil’s Advocate

The Devil’s Advocate

Too often we surround ourselves with like minded people. People who think like us, aspire like us and have similar visions to us. I am not saying necessarily “yes” people, but simply people who think the same on a team. I have always (and not always happily) tried to...

Adjusting to Change

Adjusting to Change

We have always lived in a time of change. New inventions, altering circumstances such as a corporate take over, how proposals are presented, a new boss, a new system etc. And change is even greater today with COVID than it has ever been. So how do we effectively and...

The Power of Relationships

The Power of Relationships

I have always said that it is about the relationship. Sponsorship is a relationship game, not a transactional one. It’s true that you must have a good product and an applicable audience, but people typically buy from people they like and trust. Relationships build...

The Power of Sponsorship

The Power of Sponsorship

As we inch closer to normalcy and “post-COVID19,” we begin to think about the return of our sponsorship programs. Pre-COVID19, I often looked at sport sponsorships as being superficial, more about obligation, or even more self-centred than they should be. Too often,...

Sponsorship Updates

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