Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Reading Body Language
They say that our words account for only 7% of communication. Non-verbal communication accounts for 55%, and tone or inflection accounts for 38%. So, how well are you communicating in that sponsorship deal negotiation or discovery session? To be successful in...
Making Conferences Pay Off
Can you leave every conference you attend saying, “That was worthwhile and a great investment”? This week, I am at the Sport Event Congress (SEC) for Sport Tourism Canada. Two weeks ago I was at the WSC® Municipal Sponsorship Summit and in the next while I will also...
Why Should I do a Cause Marketing Agreement with You?
Cause marketing is on the upswing again. More and more charities are trying to focus on bringing in cause marketing partners. Many businesses are looking at cause marketing as a viable marketing channel in their sponsorship portfolio. Whether you are the charity...
Leap Years
You have an extra day this month. Normally, tomorrow would be the last day of February, but since it is a leap year, you get an extra day! What are you going to do with it? First though, you need to look at all the myths, truths, and circumstances around February...
Understanding and Mapping Your Customer’s Journey
For both brands and properties in the sponsorship world, there are several customers at your doorstep. For the property, the actual sponsor is a “customer”—but so is the donor to your charity, patron of your theatre, season ticket holder to your sport organization,...
Sponsorship Updates
The CSTA Announces 2015 PRESTIGE Awards Recipients
The eight recipients of the 2015 PRESTIGE Awards was announced yesterday by the Canadian Sport Tourism Alliance (CSTA) and were celebrated by their peers in Toronto at Canada's largest annual gathering of sport and tourism professionals, event managers and industry...
Ottawa to Host Sport Events Congress 2016, 2017 and 2019!
The Canadian Sport Tourism Alliance (CSTA) recently announced that it has signed a three-year hosting partnership with Ottawa Tourism and the Westin Ottawa Hotel for its annual conference, Sport Events Congress, in 2016, 2017 and 2019. Ottawa will play host to the...