Discussion

Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.

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The Carnage of COVID-19

The Carnage of COVID-19

There will be casualties as a result of COVID-19. Some we have already seen. One out of two Canadian small businesses will not be around at the end of this. The cost to an average small business, not lost revenue but accumulated costs, will be $320,000. This will put...

Sponsorship vs. Advertising

Sponsorship vs. Advertising

There is a huge difference between sponsorship and advertising. I have always said that, and over the past decade, have written several Tuesday Morning Commentaries on the subject. Both work. Both are forms of marketing and communication. But advertising is a push...

Becoming Successful

Becoming Successful

Vince Lombardi once said, “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but a lack of will.” This came to mind recently as I was working with two clients. One is a go-getter. She thrives on the relationship...

Learning Sponsorship

Learning Sponsorship

I am forever learning. Each day, I spend time online reading articles, and gaining more knowledge and information about sponsorship, marketing, sales, and management. To ensure my continued growth and understanding of new trends and face-to-face opportunities, I...

Sponsorship Updates

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