Discussion
Join our interactive community as we explore different topics and trends. Our experts will weigh in with their latest thoughts, encouraging an open dialogue and discussion. And, we will point you in the right direction with links to groups and organization that are prominent in the sponsorship marketing industry.
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Tell Your Own Story
We all know storytelling works. We are all aware that stories are engaging. They influence people. They inspire and excite. As authors Dan and Chip Heath illustrate in their research, 63% of presentation attendees remember the stories told, while only 5% remember...
Being Creative
Our sector is focused on creativity. We need to forever be creative—thinking of new ideas, experiences, and opportunities. Who came up with the idea for “deep fried Mars® bars”—now a staple at fairs? Or what about Foam Fest? Sometimes, it just takes a little...
The Past Year and the Year to Come!
Unlike most years when I recap the “year that has been” in the last TMC of the year and forecast the future in the first TMC of the New Year, I have changed it up. Last week, I looked at Boxing Day, and presented some thoughts and insights on corporate partner...
Boxing Day
What the heck is Boxing Day and why do we celebrate it? In Britain, a “Christmas box” is a name for a Christmas present. Boxing Day was traditionally a day off for servants when they received a Christmas box from the master. Servants would also go home on Boxing...
Merry Christmas
As I do each year at this time, I want to take this opportunity to wish you, your family, and colleagues a very Merry Christmas! To those who have other spiritual celebrations at this time, including the Jewish, Muslim, Buddhist, Pagan, and Zoroastrian communities,...
Sponsorship Updates
CWHL Teams Up with HIGH FIVE
The Canadian Women's Hockey League (CWHL) has teamed up with HIGH FIVE, a division of Parks and Recreation Ontario (PRO), to launch the #HIGHFIVE4Girls Campaign, which offers organizations who are empowering girls through sport and recreation programs the chance to...
Nominations open for “5 to Watch”
Nominations are open for this year's "5 to Watch". The annual awards show recognizes five sports business professionals who have achieved remarkable career success prior to their 40th birthdays. Nominations will remain open until March 5, 2015 and may be submitted at...