Using 3rd Party Providers

Using 3rd Party Providers

Have you ever outsourced work you could or should do in-house? Sometimes we outsource because hiring a specialist in certain areas, such as IT or sales, may be more cost effective than building in-house capacity. Hey, we sometimes recommend to our clients that they...
Naming Rights and Beyond

Naming Rights and Beyond

What if I told you that naming rights (such as for buildings, programs, events, and facilities) were history—that they were as historical as the dinosaur? Unfortunately, despite us talking about the fact that gold, silver, and bronze packages were dead 20 years ago,...
Doing Good

Doing Good

Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...
Making Big Data Work for You

Making Big Data Work for You

Do you use big data effectively? Heck, do you even use Big Data? Oh my, do you even know what Big Data is? When it comes to sponsorship, most of our clients don’t really see the fit for big data or how to use it effectively. In fact, in the entire fund raising area,...
Customer Service

Customer Service

I am a fanatic about customer service. Having been in the restaurant and bar business for over a decade, I came to set and expect standards. This is great for our clients. Hopefully, every one of them gets great customer service that exceeds their expectations. But...