Staying Focused

Staying Focused

I was with a client last week. It is a brand, a sponsor that invests in properties for marketing purposes. He was having a bad few days. He was having trouble getting his sponsorship investment approved by his superiors. He knew it would deliver good ROI for his...
Bending the Rules

Bending the Rules

In the past three months or so, I have had several readers write to me about bending the rules. Some asked, “When is it OK to bend the rules?” while others have questioned not so much “when” but rather “is it OK to bend the rules?” I thought long and hard about this...
Lessons Learned

Lessons Learned

Isn’t it funny that life is lived forward, but lessons are learned backwards? We learn from our mistakes and hope to get better. I had this experience in the not-so-distant past. We had a client who was just really disorganized, a little scatterbrained (too much on...
Exclusivity

Exclusivity

Exclusivity is a sticky issue for both properties and sponsors. When can you offer or get it? What is the value or cost? A few weeks back, I had a “reach out” from a regular reader of the TMC. She made a terrific comment and had (as always) some pretty substantiated...
One in 10

One in 10

Do you live in a world of positive reinforcement or negative feedback? Sometimes it is not as obvious as we think to recognize when we are being negative, or more importantly, not being supportive. I was working with a client last week and this individual is terrific....
Happy New Year

Happy New Year

Wow—another new year! I’m not sure about you, but for me, 2018 seemed to fly by! I am now looking forward to 2019. I gave up on New Year’s resolutions years ago. They seemed to dwindle away by the third week of January with very little accomplished. Instead, for the...