Sponsorship and Technology

Sponsorship and Technology

We live in an age of technology. Surprise! And since 2020 the change in technology, especially in our sector, has escalated at an unprecedented rate. If you as a sponsor or you as a property are not engaging in technology for your sponsorship and activation, you will...
Five Lessons We Can Learn

Five Lessons We Can Learn

This story was sent to me. It was from an acquaintance (we all have this person in our contact list) who several times a week send you those jokes and little stories and laughable moment pictures and memes. I cannot say I read them all (or even open them all) but this...
How Connected Are We?

How Connected Are We?

Have you ever considered tracking how much time you spend connected to the internet or on social media? Hey, there’s an app for that! But how connected are we, really? For many, the Rogers outage five months ago delivered to each of us (who were on Rogers, tried to...
CRA Rules – Do They Need Updating?

CRA Rules – Do They Need Updating?

As many of you (Canadian readers) may know, the CRA (Canada Revenue Agency) distinguishes between philanthropy and sponsorship. Here is a simple interpretation. A gift or donation occurs when a person or a company gives with no expectation of anything in return. This...
Thought to Ponder

Thought to Ponder

As I sit in meetings and listen to folks or read online content to stay up to date, I come across many insights, thoughts, and ideas. Over the last while, I have collected a few and wanted to share some with you. I hope you find them of value. I sure do. Tolerance is...
Staff Buying into Your Sponsorship Program

Staff Buying into Your Sponsorship Program

We talk to all our clients about the importance of having full team “buy-in” around their sponsorship program. When folks have no “stake in the game,” they tend not to care. We all know that sponsorship programs are not silos in a department—they are organization...