Salespeople versus Solution Providers

Salespeople versus Solution Providers

Last month (actually May 26 and you can find the article in our TMC Archives)  I wrote about the difference between advertising and sponsorship. I had a great deal of feedback. Two key areas of query were “Do different types of people sell sponsorship versus...
Steps to Recovery from COVID-19

Steps to Recovery from COVID-19

The essentials for ensuring your sponsorship program returns healthy or can be revived post-COVID 19 is to ensure you have a plan. In several recent webinars and sessions, I have noted that we need to prepare today for the future. As my friend Justine Fedak pointed...
The Carnage of COVID-19

The Carnage of COVID-19

There will be casualties as a result of COVID-19. Some we have already seen. One out of two Canadian small businesses will not be around at the end of this. The cost to an average small business, not lost revenue but accumulated costs, will be $320,000. This will put...
Sponsorship vs. Advertising

Sponsorship vs. Advertising

There is a huge difference between sponsorship and advertising. I have always said that, and over the past decade, have written several Tuesday Morning Commentaries on the subject. Both work. Both are forms of marketing and communication. But advertising is a push...
The New World – Planning Post COVID-19

The New World – Planning Post COVID-19

It has been almost two months since COVID-19 truly disrupted our worlds. It was nearly two months ago that business came to a screeching halt. Self-isolation became mandatory. Zoom calls became commonplace. Travel ceased. People were laid off or let go. Cities shut...