The Cluttered Sponsorship – Stop!

OK, so there are limits. Many of you who have heard me speak or know me, also know my passion for the industry. I live and breathe sponsorship. When I go to an event or a building, I see missed opportunities. I notice places and opportunities that can be sold and...

The Real Value of Sponsorship Assets – Two Ways to Calculate

As I noted last week, I have been on a whirlwind sponsorship and sport marketing speaking tour of our great country. I have eight more events to attend in the next five weeks in Regina, Halifax, Montebello, and Saint John—events such as the Federation of Canadian...

Knowing Your Sponsorship Inventory

I don’t know how many times I have run across this issue. More often than not, it is when there is a selling broker involved, but it also sometimes occurs when the property is selling for itself. The most recent occurrence was just a few weeks ago. Our client, a...