Events
- January 18, 2013 (Edmonton, AB) CPRS Edmonton Luncheon Keynote
- January 24-27, 2013 (Victoria, BC) Canadian Private Schools (CAISap) Conference
- February 1-3, 2013 (Edmonton, AB) AB Association of Agricultural Societies (AAAS) Convention 2013 Convention and Tradeshow
- February 6-10, 2013 (Orlando, Florida) DECA Sport + Entertainment Marketing Conference
- February 13-15, 2013 (Windsor Essex, ON) Federation of Canadian Municipalities Sustainable Communities Conference and Trade Show
- February 27 – March 2, 2013 (Mississauga, ON) Festivals and Events Ontario Conference 2013 Conference
- March 7, 2013 (Edmonton, AB) AFP Edmonton and Area Chapter Luncheon and Workshop
- March 18, 19, 2013 (Doha, Qatar) Securing Sport Conference
- March 22-23, 2013 (Thorold, ON) Niagara Sport Industry Conference
- April 8-10, 2013 (Ottawa, ON) CSTA Sport Events Congress
- April 10-13, 2013 (Indianapolis, Indiana) Association of College and Research Libraries Conference
- April 14-17, 2013 (Chicago, Illinois) Uber Sponsorship Conference
- June 9-11, 2013 (Ottawa, ON) Canadian Public Relations Society Conference
- July 8-11, 2013 (Athens, Greece) Sports: Economic, Management, Marketing and Social Aspects Conference
- May 28 – June 1, 2013 (Austin, Texas) NASSM 2012 Conference
- May 31- June 3, 2013 (Vancouver, BC) Federation of Canadian Municipalities Conference and Trade Show
- July 8-11, 2013 (Cardiff, Wales) Academy of Marketing Conference 2013
- October 22-26, 2013 (Albuquerque, New Mexico) SMA Conference
Upcoming 2013 Events: (more info to follow, email Noel if you have any questions)
Sponsorship Marketing Council of Canada (SMCC) One Day Workshops:
- Winnipeg, Tuesday, March 12, 2013
- Edmonton, Tuesday, April 2 and Wednesday, April 3, 2013
- Calgary, Tuesday, April 16 and Wednesday, April 17, 2013
- Kelowna, Tuesday, April 23, 2013
- Regina, Tuesday, May 7 and Wednesday, May 8, 2013
- Saskatoon, Wednesday, May 15 and Thursday, May 16, 2013
- Toronto, Wednesday, June 5 and Thursday, June 6, 2013
- Ottawa, Wednesday, June 12 and Thursday June 13, 2013
Past Events:
- November 14-17 (Winnipeg) - Brent Barootes will be delivering a plenary keynote on “Sponsorship – The Trending of the Industry for Fairs and Exhibitions” and two breakout sessions on the topics of ”Sponsorship Prospecting and Getting Meetings” and ”Building Proposals That Work” at the 2012 C.A.F.E. (Canadian Association of Fairs and Exhibitions) Convention
- 7:30am, Wednesday, October 24 (Calgary, AB) Calgary Economic Development (CED) breakfast presentation on Sponsorship Activation
- October 19, 2012 (Sun Peaks, BC) - Brent Barootes will be delivering two sessions at the BC Association of Agricultural Fairs and Exhibitions Conference on 1. ‘Sponsorship – A State of the Industry“ and 2. ‘Sponsorship Prospecting and Getting Meetings’
- October 16-17, 2012 (Calgary) - SMCC Western Sponsorship Congress, Brent Barootes presenting opening keynote of conference
- Friday, October 12, 2012 (Olds, AB) ARDN Alberta Rural Development Network (ARDN) – Creating Rural Connection Conference http://www.ardn.ca/news-events/creating-rural-connections-2012/
- September 19, 2012 (Calgary) – Calgary Legal Marketing Group presents a one-hour lunch forum workshop on “What Can You Expect From a Sponsorship With a Charity?” presented by Brent Barootes. For details please contact Felicity Aston of McLennan Ross LLP
- June 19, 2012 (Calgary) - Inventory Development and Valuation: What Do You Have to Sell to Sponsors and What is it Really Worth?
- June 11, 2012 (Victoria) - CPRS Conference: “Activating Sponsorships – The Who and Why”
- June 8, 2012 (Calgary) - Vitalize 2012 Conference: “Sponsorship vs. Marketing – What Does the Future Look Like for Businesses and Nonprofits?“
- June 2, 2012 (Saskatoon) – FCM Conference, info coming, email us for details
- May 10, 2012 (Victoria) - BC Parks and Recreation Conference: “Generating Revenue Through Sponsorship – Determining What You Have to Sell and its Value“
- March 10, 2012 (Red Deer) – Half day session on Selling Sponsorships at Arts Council and Sport and Recreation
- February 11, 2012 (Red Deer) – Half Day Session on “Building Sponsorship Proposals” at Arts Council and Sport and Recreation
- February 7, 2012 (Calgary) – Brent Barootes will be facilitating a full day session on behalf of Volunteer Calgary on “Prospecting and Discovery Sessions”
- February 4, 2012 (Edmonton) - AAAS Conference: “Building Proposals That Sell“
- February 2, 2012 (Edmonton) - AFP Edmonton: “Building Proposals That Sell“
- January 26, 2012 (Toronto) - SMCC Breakfast Forum: “The Consumer Sponsorship Rankings (CSR) Study“
- December 1, 2011 (Calgary) – Luncheon Sponsorship Workshop with Calgary Community Investment Coalition
- November 23, 2011 (Saskatoon) – Brent will be speaking at the SSFRE conference and will be delivering the morning Plenary Session on Sponsorship Today – “Industry Trending and How It Can Impact Your Crazy Busy Day” and an afternoon breakout on “Sponsorship Proposals That Sell – Making Limited Resources Work“
- November 9-10 (Halifax) – Brent Barootes speaking at Atlantic Canada Sponsorship Forum in Halifax
- November 8, 2011 (Halifax) – Brent Barootes speaking at AFP Nova Scotia on “How to Build a Proposal That Works
- October 29, 2011 (Red Deer) – Brent Barootes will be presenting a 1/2 session on Building Proposals at the Arts Council and Sport and Recreation
- October 25, 2011 (Calgary) – Brent Barootes of Partnership Group opening keynote at Western Sponsorship Congress. Visit http://www.partnershipgroup.ca/wsc2010/
- October 21, 2011 (Kamloops) – Brent Barootes will be speaking at the 2011 BC Fairs Convention. The topics will be “How to Make Sponsorship Work” and “What Does Your Fair Have to Sell and What is it Worth?”
- October 19, 2011 (Edmonton) – Brent Barootes of Partnership Group will be speaking at the AAFRE (Alberta Association of Fundraising Executives) on “Sponsorship vs. Marketing – What Does the Future Look Like for Businesses and Non-Profits?” Visit http://www.aafre.org/events/
- September 22, 2011 (Winnipeg) – Brent Barootes of Partnership Group will be delivering a one day workshop “Inventory Development and Valuation”. Visithttp://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- September 21, 2011 (Regina) – Brent Barootes of Partnership Group will be delivering a one day workshop on “Prospect Development and Discovery Sessions”. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- September 10, 2011 (Red Deer) – Brent Barootes will be presenting a 1/2 day session on “Discovery Sessions: What Are They, Why Are They Important and How They Can Make You More Money ” at the Arts Council and Sport and Recreation
- June 22, 2011 (Vancouver) – Brent Barootes of Partnership Group will be delivering a one day workshop on “Inventory Development and Valuaton”. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- June 9, 2011 (Montebello, Quebec) – Brent Barootes is pleased to speak at Imagine Canada’s “2011 Canadian Business & Community Partnership Forum” on “Sponsorship in Today’s World“. Register for conference: http://www.imaginecanada.ca/node/295
- June 5-7, 2011 (Saint John) – Brent Barootes of Partnership Group will be speaking at the CPRS (Canadian Public Relations Society) Annual Conference on “How Sponsorship Affects Organizations and Clients”. Visit http://www.cprs.ca/
- June 3-5, 2010 (Halifax) – Brent Barootes of Partnership Group will be speaking at the FCM (Federation of the Canadian Municipalities) Annual Conference and Municipal Expo on “Sponsorship and Municipalities and Opportunity For Revenue Generation Outside of Taxes and Government Transfers”. Visit http://www.fcm.ca/english/view.asp?x=450 The Partnership Group is a proud sponsor of this event.
- June 2, 2011 (Halifax) – Brent Barootes is speaking at a workshop for Events Nova Scotia on What is Sponsorship Really? Industry Trending and How it Can Make a Positive Bottom Line for your Organization
- May 31, 2011 – June 1, 2011 (Halifax, Nova Scotia) – Partnership Group is attending and delivering a key note address at the Marketing Association for Credit Unions annual conference on ”Sponsorship and Measuring ROI“. Visit http://www.macu.ca/
- May 19, 2011 (Regina) – Brent Barootes of Partnership Group delivering a one day workshop on “Inventory development and Valuation“. Early bird and multiple person rates available!
- May 11, 2011 (Toronto) – Brent Barootes of Partnership Group is the presenting speaker at SMCC (Sponsorship Marketing Council of Canada) Breakfast Forum, speaking on ”Sponsorship and Municipalities”
- May 5, 2011 (Edmonton) – The Partnership Group is proud to sponsor The AFP Edmonton and Area Chapter luncheon meeting. For details and to register for this luncheon visit the AFP Edmonton web site.
- May 2, 2011 (Calgary) – Brent Barootes of Partnership Group speaking at Haskayne School of Business on “How to Build a Sponsorship Proposal That Works”
- May 2, 2011 (Red Deer) – Brent Barootes of Partnership Group is speaking at an evening session hosted by Red Deer Arts Council. The session is “Prospecting – Who Should You be Calling On and How Do You Get the Meeting?” 7:00-9:00pm, $40. Register Online. (email Shannon to get an update when info posted)
- April 26, 2011 (Kelowna) – Brent Barootes will be delivering a one day workshop on “Inventory Development and Valuation”. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- April 20, 2011 (Edmonton) – Brent Barootes of Partnership Group delivering a one day workshop on “Inventory Development and Valuation”. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- April 19, 2011 (St. Albert) – Brent Barootes is delivering a workshop on “How Sponsorship Can Assist Organizations, Putting More Cash on the Bottom Line”, venue: St. Albert Kinsmen Banquet Center, 6pm, registration info tba (email Shannon to get an update when info posted)
- April 18, 2011 (Red Deer) – Brent Barootes is delivering an info session on “What is Sponsorship Really, Industry Trending and How It Can Make a Positive Impact on the Bottom Line”, hosted by Red Deer Arts Council, Register online, Venue: Golden Circle – 4620 – 47 Avenue, Red Deer, 7pm
- April 14, 2011 (Victoria) – Brent Barootes of Partnership Group is delivering a one day workshop on “Inventory Development and Valuation”. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- April 7, 2011 (Toronto) – Brent Barootes of Partnership Group is participating in a panel discussion and awards ceremony with sponsorship industry leaders at SMCC (Sponsorship Marketing Council of Canada) Conference
- April 5, 2011 (Calgary) – Brent Barootes of Partnership Group speaking at CenterPoint Non-Profit Management on “Sponsorship Inventories and Valuation -”What Do You Have To Sell To Sponsors + What Is It Really Worth?” Visit http://www.thecentrepoint.ca/training/introduction.htm
- March 31, 2011 (Thunder Bay) – Brent Barootes of Partnership Group will be the Key Note Speaker at the Leading Edge Conference for Not For Profit Leaders, speaking on “How to Make Sponsorship Work” , a workshop will also be delivered on “Inventory Asset Identification and Valuation“
- March 23, 2011 (Regina) – Brent Barootes of Partnership Group will be presenting a half day workshop for SaskEnergy partners and organizations on “Inventory Asset Identification, Valuation, Proposal Development, Discovery Sessions and Fullfillment Management”. This workshop is by invite only from SaskEnergy.
- March 8, 2011 (Calgary) – Brent Barootes of Partnership Group is delivering a one day workshop on “Inventory Development and Valuation” in Calgary. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- March 3 & 4, 2011 (Toronto) – Brent Barootes of Partnership Group is delivering a key note address at EO Annual Conference on “Sponsorship, its Impact on Festivals and Events and Sponsorship Trending“. Visit http://www.wix.com/feontario/conference-2011
- March 2, 2011 (Toronto) – Brent Barootes of Partnership Group is delivering a one day workshop for FEO (Festivals and Events Ontario) conference attendees on “Inventory Development and Valuation” Visit http://www.wix.com/feontario/conference-2011
- March 1, 2011 (Toronto) – Brent Barootes of Partnership Group is delivering a one day workshop on “Inventory Development and Valuation“. Visit http://www.partnershipgroup.ca/pg/index.php. Early bird and multiple person rates available!
- February 9, 2011 (Calgary) – Brent Barootes of Partnership Group is participating a a full day Face to Face and all day seminar, presenting on “Sponsorship and Events Marketing” at Mount Royal University, this is a closed session for Bissett School of Business
- February 4-6, 2011 (Edmonton) – The Partnership Group is proudly sponsoring the Mission Possible Convention and Tradeshow of AAAS (Alberta Association of Agricultural Societies) and is the Presenting Sponsor of the Marketing Competition at the Mayfair Inn and Conference Centre in Edmonton. Brent Barootes will speak Feb 5th from 2-3:30 pm on ”How Sponsorship Can Aid the Bottom Line” Visit: www.albertaagsocieties.ca
- February 3, 2011 (Edmonton) – The Partnership Group is proudly sponsoring the AFP Edmonton and Area Chapter luncheon meeting. For details and to register: http://www.afpedmonton.ca/.
- January 20, 2011 (Calgary) – Brent Barootes is speaking at the University of Calgary – Haskayne School of Business on “Sponsorship as a Business and Marketing Tool“. This is a closed session for students only
- January 18, 2011 (Regina) – Brent Barootes of Partnership Group is speaking at a joint workshop and luncheon series for the IABC (International Association of Business Communicators) and the CPRS (Canadian Public Relations Society) in Regina. Two sessions will be delivered. The morning session will be: “Measuring the Value of Sponsorship/Community Investment – How ROI Can Be Calculated and How Participants Can Start Today to Measure Success“, and the afternoon session will be ”Sponsorship and Effective Corporate Messaging“. Information is posted on IABC’s site: http://regina.iabc.com/or http://www.cprsregina.sk.ca/events.htm
- December 2, 2010 (Edmonton) – Brent Barootes of Partnership is delivering the luncheon keynote to the monthly AFP Edmonton and Northern Alberta Chapter meeting. The address is on “The Changing Trends of Sponsorship and How They Affect AFP Members and Their Organizations“. For details and to register: http://www.afpedmonton.ca/. The Partnership Group Sponsorship Specialists is a proud sponsor of the AFP Edmonton.
- December 2, 2010 (Edmonton) – Brent Barootes of Partnership Group is delivering a 3 hour workshop for the AFP Edmonton and Northern Alberta Chapter and their members on “Prospecting Correctly for Sponsorship and Doing Discovery Sessions“. For details and to register: http://www.afpedmonton.ca/. The Partnership Group Sponsorship Specialists is a proud sponsor of the AFP Edmonton.
- Nov 18 & 19, 2010 (Calgary) – Brent Barootes of Partnership Group speaking at CAFE (Canadian Association of Fairs and Exhibitions) Annual Conference on “What is Sponsorship and How Will It Benefit You?” and “Determining What You Have to Sell – Inventory Development and Valuation“
- November 17, 2010 (Calgary) – Brent Barootes of Partnership Group delivering a full day workshop on behalf of Alberta Sport, Recreation, Parks and Wildlife Foundation on “Sponsorship Fullfillment, Activation and Summits“
- November 16, 2010 (Edmonton) – Brent Barootes of Partnership Group delivering a full day workshop on behalf of Alberta Sport, Recreation, Parks and Wildlife Foundation on “Sponsorship Fulfillment, Activation and Summits“
- November 12, 2010 (Vernon) – Brent Barootes of Partnership Group facilitating two workshops at the Funtastic Sponsor Summit
- November 10, 2010 (Edmonton) – Brent Barootes of Partnership Group facilitating two workshops at MacEwan University Sponsor Summit
- November 9, 2010 (Calgary) – Brent Barootes of Partnership Group speaking at Center Point Non-Profit Management on “How to Build Proposals“






