Conference Networking

Dave Kerpen is someone I follow and watch on LinkedIn. Each morning, when I read information applicable to my industry (remember those daily works tasks from last week!), I review what Dave has to say. Dave is the CEO of Likeable Local, a social media software startup...

Time to Think Differently

The 2013 IEG annual survey of non-profit fundraising professionals clearly showed that most non-profits and charities across Canada and the USA still do not understand sponsorship. Yes, there are some that do-and they do well. They reap the approximately $650 million...

Why is Sponsorship Still a Four-Letter Word?

Large and small businesses are becoming fed-up with sponsorship seekers across this country. We talk to them every day. They are rightfully annoyed. We try to assist many of these brands, with their sponsorship programs so they don’t get the raw end of the deal....

Sportcology – Women & Sports Sponsorship Marketing

Now available: The September 21, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. September 21, 2013 Show...