Never in a Silo

Sponsorship is an integrated marketing medium. I am not sure how many times I have had to say this, and still it needs repeating. I see it too often-brands buy sponsorship and think it is a stand-alone product. It will do all the things you want-create reach and brand...

RE/MAX Engages Sponsorship Support

RE/MAX Calgary and Area General Advertising Group announced this month that they have engaged the Partnership Group – Sponsorship Specialists™ to support them in their sponsorship investment. The Group oversees all Calgary and area marketing initiatives such as...

Is the Noise Working?

Last summer, renowned marketer and social media icon Seth Godin wrote an article entitled “Who Decided to Add the Noise?” My good friend Gena Rotstein forwarded it to me. I can relate—and anyone in sponsorship or sports marketing, or who is a sports fan, should be...