Time to Think Differently

The 2013 IEG annual survey of non-profit fundraising professionals clearly showed that most non-profits and charities across Canada and the USA still do not understand sponsorship. Yes, there are some that do-and they do well. They reap the approximately $650 million...

Canada’s Largest Ribfest

It is a competitive world in the area of festivals and events. Canada’s Largest Ribfest, owned and operated by the Rotary Club of Burlington Lakeshore has set itself apart from the competition, locally, regionally and nationally. Earlier this month, under the...

Why is Sponsorship Still a Four-Letter Word?

Large and small businesses are becoming fed-up with sponsorship seekers across this country. We talk to them every day. They are rightfully annoyed. We try to assist many of these brands, with their sponsorship programs so they don’t get the raw end of the deal....