Culture Eats Strategy for Breakfast

Last year, I attended the AFP Toronto Congress. It was a great event with lots of great breakout sessions and keynotes. At lunch one day, there were three philanthropists on stage talking about why they give. It was terrific. One philanthropist though, Anna P....

Determining Sponsorship Value

As one of Canada’s leading sponsorship consulting firms, the Partnership Group – Sponsorship Specialists™ deals each day with brands and rights holders that are trying to determine the value and distinction between an investment made with a charity for...

Pushing the Limits

Too often, we in the sponsorship marketing world become complacent. We see it at the Partnership Group – Sponsorship Specialists™. It is critical to set new challenges and push the boundaries of our comfort zones. I began thinking about this and our clients when...