Brent Barootes

Brent Barootes has spent over 25 years in the sponsorship marketing industry, developing and delivering profitable sponsorship programs that result in returns on investment for properties, rights holders and sponsors. As President and CEO of the Partnership Group – Sponsorship Specialists® he leads a dedicated team of professionals delivering measurable results for their clients.

Brent has “worked the street” selling sport properties and charitable sponsorships for over a decade, as well as expertise on the buying side. Since founding the Partnership Group in 2001, Brent has provided his expertise to all sectors of the industry as a sponsorship leader and pioneer in Canada.

Brent has provided sponsorship consulting with corporations including:

  • Gulf Canada Resources
  • Solid State Geophysical
  • Sport Chek
  • Sask Energy
  • Rogers
  • SaskTel
  • National Bank
  • Cooper Tires
  • MOSAIC Company
  • Toshiba Canada
  • Coca-Cola
  • SGI
  • Sask Power
  • Homes by AVI
  • Alberta Treasury Branches
  • Sask Central
  • Potash Corporation

Brent has worked with dozens of property rights holders including:

  • Calgary Flames
  • Ottawa Senators
  • Royal Manitoba Theatre Centre
  • Whistler Arts Council
  • First Nations Saskatchewan Summer Games
  • Canadian Red Cross
  • Canadian Breast Cancer Foundation
  • University of Manitoba
  • City of Nanaimo
  • Canadian Cancer Society
  • Vancouver Island Mountain Sports Society
  • Youth Emergency Shelter Society
  • Human Resources Association of Calgary
  • Alberta Amateur Baseball Council
  • Winnipeg Fringe Festival
  • City of Sarnia
  • World Vision Canada
  • Saskatchewan Roughriders
  • City of Kelowna
  • City of Toronto
  • City of Lloydminster
  • Northlands
  • Canadian Finals Rodeo
  • City of Pointe Clair

Brent is an accomplished speaker who presents at over 30 conferences, TEDx presentations and seminars annually across North America on a variety of sponsorship topics. Brent is the author of Canadian Best Seller and #1 Canadian Sponsorship Publication, Reality Check – Straight Talk about Sponsorship Marketing.

Brent provides sponsorship mentoring and shares his expertise in areas of sponsorship asset identification, valuation, prospect development, policy development, getting meetings, proposal development, negotiation and sponsorship fulfilment.