Chris Reed

Chris provides a background in program activation, sponsorships, and ROI measurement expertise, as well as development of selection criteria for sponsorship investments. Chris has a client-focused, analytical mind with over 25 years of sponsorship management experience.

He specializes in sponsorship valuation, strategic sponsorship program development, inventory development, brand management, project/event execution and promotions around venue/properties and within the municipal, sports, hospitality, and entertainment industries on the property and client sides of the business.

Currently in a new role with the Town of Milton providing strategic direction in the establishment and implementation of sponsorship and advertising programs for the Town. He is also responsible for developing, negotiating and managing the corporate inventory for all existing and potential sponsorships and naming opportunities with a particular focus on the Milton Centre for the Arts and the Mattamy National Cycling Centre (Velodrome).

Prior to that he spent over four years with The Partnership Group – Sponsorship Specialists®, Chris managing projects including the City of Toronto, Resort Municipality of Whistler, Tourism Whistler, City of Sarnia, City of Kelowna, Royal Manitoba Theatre Centre, Canadian Cancer Society, Olympic Oval, Little League Canada, Potash and Mosaic.

Before joining Partnership Group – Sponsorship Specialists®, Chris was a major part of the BMO Bank of Montreal sponsorship team, particularly the valuation and review of naming rights and sponsorship undertaken by BMO, including the BMO Field, strategic direction in development of BMO Soccer program, BMO Centre (Halifax), and the BMO Centre in Calgary.

Chris’s background in corporate sponsorships was garnered from his 18 years at Maple Leaf Sports & Entertainment Ltd. While leading the partnership service team, Chris managed portfolios for blue-chip clients including Molson, Coca-Cola, Ford, Rogers Communications, Air Canada, IBM, BMO Financial Group, TD Waterhouse, and Ontario Lottery Corporation.

Chris holds an Advanced Diploma in Business Administration from Algonquin College and a Sports Administration diploma from Durham College. Chris is based in Toronto where he resides with his wife Liz and their two children.