Jim Bryant is the National Manager, Experiential Marketing, for Xerox Canada. Appointed to the position in 2011, Jim is responsible for the event marketing and sponsorship/partnership portfolios for Xerox’s Canadian operations, as well as developing unique, experiential programs that generate one-to-one connections between customers and the company’s brand. Prior to this posting, Jim was Manager, Event and Sponsorships where he successfully propelled Xerox Canada’s sponsorship program through the development and implementation of an ROI-based, results driven model that measured the effectiveness of each of the company’s properties.
Jim joined Xerox Canada in 1989. Since that time, he has held a variety of sales and sales management positions within the company. In addition, Jim became a Lean Six Sigma Black Belt within Xerox’s Business Transformation office. In this role, he was responsible for improving the company’s business processes and his projects delivered more than $1 million in cost-savings, and more than $750,000 in top-line growth for the company. Jim holds a Master of Business Administration from Saint Mary’s University and a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University.