Now available: The March 17, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™.
March 17, 2012 Show Notes (topics discussed)
- History of the growth of sports sponsorship
- Timbits sponsorship example
- Monies spent in sports sponsorship in Canada
- Sports sponsorship effectiveness
- Consumer Sponsorship Rankings
- Sponsorship Landscape Study
- Basic rules of sports sponsorship
- Prospecting potential sponsors
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Running time: 8 minutes