Aug 10, 2021 | Tuesday Morning Commentary
My TMC back on February 2, 2020, which was for the most part “pre-pandemic,” was about podcasts and their value. As I noted then, any great product has to fit and work in the situation. A great radio campaign is worthless if the audience is not there. TV does not work...
Feb 2, 2021 | Tuesday Morning Commentary
Do you listen to podcasts? Do you have a favourite? I do. I have several favourites. Are podcasts the new medium? Will they replace radio? I am showing my age, but isn’t a podcast an early days radio program? Sometimes I used to tune in to the old radio shows on CORUS...
Jan 17, 2023 | Tuesday Morning Commentary
Last year, my friend David Stark founder and host of The Athlete’s Podcast posted a great question on LinkedIn. “What is the single most illuminating question you can ask someone?” He added a supplementary question, “If you could only ask one question of everyone you...
Jun 28, 2022 | Tuesday Morning Commentary
Do you ponder the concept of work–life balance? Does it really exist? If so, how can it be achieved? After last week’s TMC, many people messaged me saying I need to slow down and get more work-life balance. So, I thought I would discuss the topic! About seven years...
Feb 1, 2022 | Tuesday Morning Commentary
I know this is the buzz word and the “hype” of marketing right now. Everyone is telling us that we need to do more digital. Unfortunately, many “marketers” think that digital means “we need to get more followers to our Facebook or Instagram.” Ugh!!! What we need is to...
