Nov 15, 2016 | Tuesday Morning Commentary
I love it when an investment pays off! That’s when a property shows a prospect how they can build their brand, drive traffic, or whatever the goal—and it happens. This is what success is all about. One of the great things about naming a building or property is the...
Nov 8, 2016 | Tuesday Morning Commentary
It is Election Day in the U.S. As of this evening, we will have a new president-elect! And you have to admit, this presidential election has been anything but typical! I am not saying that sponsorship should be outrageous, idiotic, vindictive, racist, concealing, or...
Nov 1, 2016 | Tuesday Morning Commentary
Too often, sponsorship is forced. It looks awkward. The sponsor just doesn’t fit. They stand out like a sore thumb. Sometimes, that is because the sponsor wouldn’t budge and wanted to “do it their way,” even though it was not aesthetically pleasing to the audience...
Oct 25, 2016 | Tuesday Morning Commentary
Each week, I try to provide content that will help readers do their jobs better, be more productive, and become engaged. The real background for this is my love of education. I welcome the opportunity to share my knowledge with others, so if there is something of...
Oct 18, 2016 | Tuesday Morning Commentary
Last week, I pontificated about the difference between sales and marketing. Based on all the feedback I received, I thought I should expand even further this week. Much of the discussion was about sponsorship properties and lack of “marketing” of their products. It is...
