Jun 20, 2011 | Naming Rights
Late last week Winnipeg’s new NHL team made an announcement about a but it wasn’t quite what the masses have been waiting on. True North’s downtown arena will continue to be called MTS Centre until at least 2021, when the telecommunications company...
Jun 10, 2011 | Naming Rights
This past Wednesday BMO Financial Group announced the naming of the new BMO Centre, a soccer and sports facility for Londoners of all ages. The 110,000 square foot building will house four indoor playing fields, a club house, meeting rooms and an elevated walking...
May 24, 2011 | Naming Rights
It seems as though everything that is fixed down is now named, and even some things not fixed down. Just about every major Canadian facility in pro or amateur sport is named after a brand. There is the Rogers Centre, ScotiaBank Saddledome, ScotiaBank Place, Air Canada...
May 11, 2011 | Naming Rights, Sponsorship Update (in the news!)
As Sean Pierce reported on www.yorkregion.com, municipalities need to learn that there is money for them in sponsorship programs and naming rights. Sean noted that Aurora is looking to Newmarket and other municipalities for guidance. The Aurora Minor Ball Association...
Mar 29, 2011 | Naming Rights
In the last few months, there has been a flurry of naming rights and rights acquisition agreements. Some have been good news, some not so good. Some have been big stories, others not so big, but important all the same. It is interesting to examine how they happen and...
Mar 2, 2011 | Naming Rights, Sponsorship Update (in the news!)
As reported by TSN yesterday, the Quebecor media empire has scored the multimillion-dollar naming rights for a future hockey arena in Quebec City and says its next goal is finding an NHL tenant to play there. Quebecor president Pierre Karl Peladeau stressed at a...
